For over 15 years, U.K. brand Nails Inc. has been creating the kind of fun, covetable nail polishes that sell out instantly. Take for example, the super glittery Unicorn Nail Polish Duo retailers could barely keep in stock. The holographic violet and sparkly rose gold shades included in the kit brought a next level layer of the unicorn trend to everyone’s manicures. Now, the brand known for creating pretty polishes has ventured into brand new territory, by creating a completely new makeup line. The line, called INC.redible, is already available on the Nails Inc. website and will launch at Sephora on Dec. 26. The best part? For its initial release, every product costs less than $15.
INC.redible’s first drop focuses solely on lip products — 54 of them, to be exact. But much like Nails Inc.’s selections, they’re anything but basic. “I wanted to create a cosmetics range with a positive spirit that captures how beauty should make you feel,” said Founder Thea Green in a statement about the brand. Here’s what the brand has to offer.
In A Dream World ($13, Shop Now)
This pigmented, iridescent gloss comes in a dizzying array of shades (think: white with ultraviolet shimmer or frosted pink) and can be worn on its own as a glaze or topped over your favorite matte lipstick to add dimension.
Pushing Everyday ($15, Shop Now)
If you’re looking for an everyday product, you’re in luck with this one. Pushing Everyday is a smooth lip glide with a satin finish. Green claims this one lasts all day, so you’ll be able to put it on and forget about it.
Foiling Around ($13, Shop Now)
With a metallic-yet-matte effect, these lipsticks are liquid chrome-inspired and come in a range of natural and extreme shades, including deep bronzed plum and copper rose.
Jelly Shot ($10, Shop Now)
You’ve probably already seen the transparent lipsticks containing real flowers that went viral a bit ago on Instagram. Now, INC.redible is releasing its own version, formulated with avocado, rice bran, and vitamin E to be ultra-moisturizing.
Matte My Day ($13, Shop Now)
These matte liquid lipsticks claim to be both smudge and crack-proof with a velvet finish. They tend to be on the more natural side of shades and come in a variety of nudes and browns.
Lip Trippin ($13, Shop Now)
This high-shine lipstick is incredibly pigmented. It’s also enriched with coconut oil, so the formula creates an illuminating 3D glisten and comes in shades ranging from a bright lilac to Rainbow Chasing (described as “plum mermaid”).
Glazin Over ($13, Shop Now)
Obviously, the matte lip look isn’t going anywhere soon. But if you want to eschew the trend and go for something that feels really fresh, try the Glazin Over lipsticks, which are guaranteed to create an intense, glossy effect.
Many of the colors are out of stock on the Nails Inc website, so you’ll have to wait until the Sephora launch on December 26 to snag your fave shades. The brand is also releasing a smudge fix eraser (Dirty Mouth, $8) to correct any lipstick application gone awry, as well as a makeup remover (Today is Over, $8) which was formulated specifically for long-lasting matte lipsticks that can often prove tricky to remove. And that’s only the beginning — INC.redible is set to expand even more in 2018.
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