Updated (March 1, 2018): Remember when Jouer teased the release of its first full-coverage foundation last summer? Well, it’s finally here and there are 50 — 5-0 — shades in the range, a dozen of which are all in the deep end alone. Well, I’ll be damned. The Essential High Coverage Crème Foundation is meant to have an air-brushed matte finish while also containing chamomile and cucumber extracts, hyaluronic acid, and tripeptide complex to make your skin sing underneath. Oh, and it’s oil-free as well, so you can still keep your acne regimen going while perfecting your complexion. According to the brand website, the liquid formula is super concentrated so you only need a tiny bit for a full-coverage finish. Not a bad deal for $38.
This post was originally seen June 9, 2017: Beauty brand Jouer knows a few things about Internet fame: their Lip Creme in Papaye, a shimmery gold, took over Pinterest early this year and was pinned over 180,000 times. Wow. They’ve also recently launched obsession-worthy highlighters and a very Pinterest-y rose gold collection, much to the delight of makeup fanatics everywhere.
Now, Jouer is upping the stakes and releasing another new product: the Essential High Coverage Creme Foundation. Beauty news blogger Sophia of @lipstickjunkieforever posted a sneak peek (courtesy Jouer’s founder, Christina Zilber) at the upcoming launch on her Instagram page, and it’s safe to say that this might set off an Internet craze too.
According to Sophia’s post, the new foundation is full-coverage, matte, oil-free, and infused with hyaluronic acid, which helps keep skin moisturized, plump, and glowing. The product also has a pump dispenser, which is a more sanitary, efficient option. One Instagram commenter pointed out that the foundation is only .68fl oz, which isn’t a whole lot of product, but Christina Zilber chimed in to add that the foundation is very full coverage and a little goes a long way. No swatches, a shade range, or a firm release date have been revealed as of yet, so until we see the foundation IRL, that remains to be seen. Either way, Essential High Coverage Creme Foundation looks pretty promising to us, and we can’t wait to see if it sparks a Pinterest frenzy like its Jouer siblings.
Jouer hasn’t offered a traditional full-coverage option in the past. Currently, their foundation team includes tinted moisturizers and mineral-based face powders, but nothing for those of us who prefer more coverage. Now that they’ve added the Essential High Coverage Creme Foundation to the lineup, though, all bases are covered (no pun intended… OK a little pun intended).
All About That Base:
- Maybelline New York Expands Shade Range of Fit Me! Foundation
- This Vintage-Inspired Makeup Brand Is Launching the Chicest Foundation Sticks Ever
- Tarte’s New Foundation Stick Is A Nutrition Bar For Your Face
But maybe mineral foundation is more your speed: