5. Application takes a bit more concentration.

Once lips are prepped and ready, it’s time to apply your lipstick—but dark shades do take a bit of work to apply properly. “I like to apply the lip color first, then a matching lip liner, then blot with a tissue, powder lightly, and apply more lipstick,” says Kogan. This process helps keep dark shades from bleeding or feathering, she explains.

If applying a Bordeaux lipstick straight from the tube sounds intimidating, Luna recommends using a lipstick brush to apply the shade in layers—and, don’t be afraid to use your fingers to pat and nudge the color into place until it looks good to you.

Looking for a more natural look? Kogan suggests applying lip color to the center of the lips and blending outward to ensure a lighter finish that follows the lips’ natural shape.

Dimitrios Kambouris/Getty Images

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