Growing up in Montana, Brook Harvey-Taylor was imbued with a love of creating (she started mixing her own fragrances as a teenager, captivated with the idea that perfume could connect people across time and place) and with all things natural (her mother founded a nearby local food coop). But it wasn’t until years later when Brook and her husband, Billy, were driving home from the beach in their Volkswagen van after a day of surfing, that those two loves merged and the idea was born for Pacifica, a company that champions creating all-natural products above all else. After starting small with scented candles, the company, which now brings in an estimated 40 million in sales for 2014, has expanded to include 100-percent vegan and cruelty-free mineral make-up and skin care collections. Here, the couple on working in harmony together and blazing new trails in the beauty industry.
Push The Boundaries “You have to be innovative and do something that nobody else is doing. We’ve been pushing our suppliers, formulation partners, and the whole beauty industry towards recyclability and away from traditional formulas and ingredients. We just created a weightless primer serum that feels like silicone, but is all natural and silicone-free.” — Billy
Deliver On A Promise “One hurdle I didn’t expect to come against is overcoming this perception that natural products don’t work and aren’t going to function as well. Customers don’t trust that natural mascaras won’t flake and deliver the same results as others that aren’t natural. At the core of everything we do is making amazing, natural products that are authentic and honest. I don’t want to create something that doesn’t work as well just because it’s natural.” — Brook
Invent A New World and Keep Ties to the Old One “The old world is all about family and love and respect—these things that people have been doing forever. From a product perspective, we stay tied to the old world with natural ingredients, making sure we’re rooted in them and then using them in new ways. Perfumers in the 9th century were using jasmine and now we use jasmine stem cells.” — Brook
Why We’re A Good Team “We approach things from very different points of view, but we always manage to accept each other’s view, instead of just fighting because we see things differently. As we’ve gone into beauty, Brook’s the one driving the concept and quality. She runs the brand and I oversee and run the business that supports the brand. It’s been about finding our complimentary roles.” — Billy