Is Gigi Hadid really creating her own makeup line? Rumors have been swirling since the launch party for Maybelline New York’s new summer collection earlier this week where some statements were made that may (or may not) indicate that we’ll soon be able to slather on official Hadid-branded makeup. Here’s the real deal.

Is Hadid gearing up for her own line of cosmetics? Possibly. Even probably. But maybe not in the way you’ve been hearing. Some sources have been quoting Hadid from Women’s Wear Daily saying that she’s hoping to have her “own brand inside Sephora, Walgreens, Target or wherever it may be,” in the next “5 to ten years.” That would certainly be something to get excited about. Unfortunately, this looks like a case of quote-jumble, since the person who actually made that statement, according to WWD, is Manny Gutierrez, aka MannyMua, a social media-famous beauty blogger who is also Maybelline New York’s first male brand influencer.

Misattribution aside, there is still hope for a Hadid makeup collection. Steven Waldberg, the vice president of Maybelline New York, told WWD that the brand is “in discussions to develop merchandise,” with the model, who has become one of the brand’s most recognizable faces. “She’s young. She’s beautiful. She’s very motivated. She has created a true career for herself. She’s designing product in collaboration with a lot of other brands, and we’re hoping to do a lot more with Gigi,” he says. So yes, there’s a strong possibility for a Gigi x Maybelline New York collaboration in the future, but it doesn’t sound like things are in the works yet, and Hadid herself has yet to comment. If it does go down, we’re hoping for the Hadid-signature essentials—a killer highlighter and the perfect brown eyeshadow.


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