We’ve all seen stories at this point of Facebook and Instagram banning posts and advertisements that contain nudity. Their reasoning is that it’s “adult content” and not suitable for some of their users, which is fair enough, though they sometimes seem to pick and choose which posts to take down. Now, Facebook has removed an ad of a woman shaving, and the creators are totally baffled.

The brand is called Friction Free Shaving and, according to Buzzfeed News, they created the ad in question specifically for Facebook. Ironically, the woman in the video wasn’t even filmed nude — she was wearing a nude bikini the whole time, and blue “modesty bars” were edited in to make it look like she was naked. She’s depicted doing what the brand calls “shoga,” or shaving yoga, rather than anything sexual at all, so they’re unclear why Facebook decided the ad needed to be removed.

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