It’s to no one’s surprise that the L’Oréal Paris x Balmain Lipsticks were used backstage at Balmain’s Spring 2018 show. After being teased on social media for the entire summer, the 12 matte lipsticks finally showed up on Barney’s website three days before the show (for pre-order though, not for purchase), setting the perfect stage for them to make their runway debut.
The models’ hair and makeup for the show was decidedly simple this season — if you looked quickly, you’d think they weren’t wearing makeup at all. “It’s all about very natural, healthy, gorgeous-looking skin,” said makeup artist Val Garland, who perfected the models’ complexions with L’Oréal Paris True Match Lumi Cushion Foundation, using a flat brush to press it onto the face and a fluffier, dual-fiber brush to polish and blend the pigment into the skin. And other than a bit of pomade through the brows, a touch of black mascara on the lashes, and the L’Oréal Paris x Balmain lipsticks, that was it. But Garland wasn’t breaking out the blue or purple hues from the collection. “We’re using the lighter end of the range,” she explained. “It’s all the natural beige and brown tones.” Those tones included Legend and Urban Safari (for the light to medium skin tones), and Confidence (for the darker complexions).
And while Garland used multiple brushes to apply foundation, she just used her finger to put on the lipsticks. “We’re pressing them on so the color feels more natural and like it’s their natural lip shade, but better.” Swiping them on straight from the tube, these lipsticks lay down a rich, matte, very opaque layer of color, but it’s nice to see you can also use them as a stain, too.
The hairstyle for the show required equally as few products. Using a curling iron (albeit lightly) and a bit of texturizing spray and hairspray, Sam McKnight added the slightest bit of bend and movement to the models’ hair. “It’s not bedhead and it’s not a beach wave, it’s just supposed to look like clean, good, healthy hair,” McKnight explained. “We’re using a little bit of texturizer and a little bit of hairspray to get rid of the fluff on top.” It’s this type of hairstyle that McKnight created his Cool Girl Texturizing Spray for. “It’s gives it a little bit of texture without changing the hair entirely, it still looks like your hair,” he said.
And while we all could have guessed the lipsticks would be used for the show, what was a surprise was the lack of Hadids and Jenners present backstage. Too bad, because they missed out on being the first to wear the new lipsticks IRL.
Looking for a new lipstick? Check out some of our favorites in the links below:
- Here Are Allure Editors’ Favorite Lipsticks Right Now
- The Best New Lipstick Launches for Fall 2017
- Dark Lips: How to Try the Trend This Fall
Watch the look come together at Jason Wu’s Spring 2018 show: