For the past couple years, Allure editors have sworn by a certain British import. (No, it’s not Harry Styles.) Eyeko’s Sport Waterproof Mascara has won a Best of Beauty Award and one of our digital editors even wore it during a half marathon. Its staying power had literally made it have staying power in our makeup bags. So when I started using the British beauty brand’s Brow Gel, I thought I discovered an underrated product. I was convinced everyone overlooked Eyeko’s brow products in favor of its incredible mascara. But I was sorely mistaken. According to Look, another one of Eyeko’s brow products has gained some serious popularity. The Eyeko Brow Game Strong built up quite the following before it launched this week. It had a 500-person waitlist.
Sure, that’s not exactly as many people as The Ordinary’s 25,000-person waitlist for its foundations, but in a world where people ride-or-die for Anastasia Beverly Hill’s Dipbrow and Brow Wiz, people are still accepting other products into their hearts (and beauty routines). So what’s the big deal? Well, the product isn’t dubbed Brow Game Strong for nothing. The single sleek tube does three different things.
Let’s start with the most obvious: It fills in brows with a creamy, intensely pigmented powder that dries in seconds and won’t disappear by noon. You don’t have to search for our brow brush to apply the color, though. An angled brush in on the other side of the product. All you have to do is twist off the pot of color and dip it in. From there, you can fill in any patchy spots, define the tails of your brows, and sculpt your arches. All the while, wax in the creamy powder to hold your brow in place like a gel. (That’s usually my biggest brow concern. My brows have a tendency to look a little unruly without some help.)
Luckily, you can shop the Eyeko Brow Game Strong now in two different shades (light or medium) now for $25 on eyeko.com.
Now, learn about some Best of Beauty award-winning eye makeup: