That’s precisely what happened with IGK’s brand-new Preparty Hair Strobing Glitter Spray, which sold out of 12 weeks of inventory in just four days on sephora.com. The mist, which was inspired by highlighter, launched just last week, and everyone and their mother has been dying to get their hands on it. Why? Because it’s instant party-ready hair in bottle, that’s why. With a few spritzes your strands are transformed, thanks to moonstone extract and super finely-milled particles of glitter that leave the hair sparkling and luminous — a.k.a. everyone’s favorite party-hair aesthetic.
What’s more, it’s actually good for your hair, as it contains coconut oil to aid in maintaining and strengthening each strand as you spritz away. Speaking of, if you’re wondering where you should apply your glitter spray, the roots are a solid place to start. After all, glitter roots were a social media sensation for a reason, y’all. (I suggest wearing your hair in two braids and misting where the part lies for maximum effect.)
I’m not sure if it’s the fact that Halloween is right around the corner, or if people are just especially into strobing their strands at the moment, but what I do know is fans can’t get enough. On an Instagram post announcing its restock, fans took to the comment section to express their excitement and obsession with the spray, writing things like, “I’m so in love… I bought one Monday and I’m buying a couple more before they are gone!” and “I need this all over my head next weekend 😍😍😍”
Digital editor Jihan Forbes recently tried out the spray on her ‘fro, hoping for, as she put it, “disco realness.” And she got exactly that. “I love anything with glitter in it, so this spray is right up my alley. It’s super festive and fun, though yes, the glitter will get everywhere.” Not that she minds. “I love to sparkle, so it’s NBD.” Indeed, the only qualm she had is with the color. “The silver looks amazing, but I’d love to see a gold or bronze option. I just think it would look better with my dark hair. Still, that’s not going to stop me from spraying this on for my next night out.”
Needless to say, whether you’re looking for a way to spice up your ‘do on the daily (which in that case, respect) or simply want a fun effect to go with your costume, I suggest stocking up sooner rather than later. Because if last week’s sellout was any indication, it’s gonna be gone before you know it.
Also just leaving this inspiration here because this look is everything. That’s all.
Now, learn some other unexpected ways to use Vaseline: