Tarte has a major week ahead. Starting today, the beauty brand is celebrating its 17th birthday with seven straight days of deals. You’ll be able to shop each one for one day and one day only. Spoiler alert: One of them includes a Tarte product that has never been on sale before.

Let’s start off with what’s happening today, though. You can shop every single one of Tarte’s full-sized mascaras — including Lights, Camera, Lashes and my personal fave, Maneater — for $10 each. All are usually $23, so you’ll save $13 with this birthday sale. To take advantage of it, be sure to enter the promo code MASCARAMONDAY at check out.

OK, time for the main event. The popular Tarte Shape Tape concealer will be on sale for 25 percent. The multi-tasking makeup is normally $27, so plan on spending $20.25. Of course, there’s a catch, though.

The thing is Tarte is being sneaky and not revealing the exact day this week the deal will be available. It could be tomorrow; it could be Friday. However, one thing is for sure: This has never happened before. Tarte is usually extremely methodical with Shape Tape’s inventory. Because it sells out so quickly, Tarte has instated limits on how may Shape Tapes customers can buy at a time (two, by the way). I’m not sure how Tarte is preparing for this week’s big event, but I have a feeling your go-to shade might blow off digital shelves a couple hours after the sale day is announced. With that in mind, you’re going to want to check Tarte’s website every day.

You can shop all of Tarte’s birthday deals on tartecosmetics.com.

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