White eye shadow may not seem like the most festive choice for your holiday makeup, but it’s actually the key to the easiest eye makeup look ever. Molly Bee, a makeup artist better known as @beautsoup on Instagram, just made a strong case for the often-overlooked shade. She recently posted a look on Instagram she calls “white smoky eyes.” Its genius is in its simplicity. You don’t need any pro eye-shadow blending skills or a steady hand for sharp winged liner, you just need the right products.
If you’ve ever worked with white eye shadow before, you’ve probably noticed that they can be more like a setting powder than opaque eye shadow — meaning, it can be streaky and chalky. In turn, you’ve probably ignored its addition in your favorite eye shadow or used it as a sheer base for brighter shades. Honestly, letting it stand out on its own has never crossed my mind until now. Bee agrees, saying, “Most white shadows are more translucent.” Because of this, she usually sweeps it on as a matte highlight. “But I haven’t ever used it alone all over my lid before,” she adds.
When it snowed in the UK last weekend, though, Bee says she was inspired to mimic the blanket of white she saw outside her window across her lids. To make the snowy look happen, she started off by covering her lids with Beauty Bakerie’s Gelato To Go Gel Liner in So Marshmallow and blending it into her creases with a fluffy eye shadow brush. The gel liner acted as a primer to hold the shadow in place and intensify the pigments. “I think using an opaque white base helps, like the gel liner I used or something like Nyx’s Jumbo Eye Pencil in Milk. That way you’ll avoid streaking,” Bee explains. She also lined her lower lashes with it, too.
Then, Bee pressed her favorite white eye shadow — Sugarpill’s Tako Pressed Eyeshadow — atop the gel liner with an eye shadow brush with denser bristles. Unlike typical white eye shadows, Bee says Sugarpill’s is “amazingly opaque.” She also brushed it along her lower lash lines and in her inner corners to create a halo effect all around her eyes.
Bee later finished off her snow queen look with a deep burgundy lipstick, more specifically Nabla Cosmetics’s Dreamy Lip Kit in Bad Boy . The sultry shade complemented the stark white eye makeup perfectly. Excuse me while I put away my glittery eye makeup and reach for my nearest palette. Sorry, I’ve been neglecting you, white eye shadow, all this time.
Now, learn how to wear another unexpected shadow shade: