If you’re as Tarte-obsessed as we are, then chances are you know the brand has been kicking off the new year with a plethora of new products, including two foundations and a blending sponge, an eye primer stick, tinted brow gel, and an eye-and-cheek palette dubbed its Shape Your Money Maker Eye & Cheek Palette. Unfortunately, the palette in question has received some negative reviews, but interestingly, the feedback has nothing to do with the product’s quality.
The issue with it, which Nicola Dall’Asen of Revelist first pointed out, is not the powders themselves — which look beautiful and pigment-packed as usual — but with one of the names of the shades, all of which are geared towards getting or staying in shape. Flex, Tone Up, and Cardio are just a few shade names in the palette, but we wouldn’t say they’re the problem, as there’s nothing wrong with encouraging a healthy lifestyle. It’s one color called Slim that is rubbing people the wrong way.
“Take it from someone’s who’s worked in women’s health and fitness journalism: There’s an extremely fine, blurry line between healthy ‘fitspiration’ and flat-out body shaming,” writes Dall’Asen on Revelist. “This name certainly falls in that area.” To be fair, it’s hard to argue that a name like “Slim” isn’t reminiscent of society’s ever-present pressure on women to fit a certain size in order to be seen as beautiful.
“These are the type of small things that add up to a much bigger issue — normalizing fatphobia,” explains Dall’Asen. And again, it’s true: Implying that a person should aim to be slim, even through something seemingly minor as a shade name in a makeup palette, feels like a step backward from the inclusive, body-positive space so many have been trying to make the new normal over the last couple years.
There’s no question it’s a great palette, but we wouldn’t be mad at a name change.
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