Kim Kardashian West basically embodies the word “extra” with every move she makes, outfit she wears, and nude photo she posts. So, naturally, whenever she launches a new KKW Beauty product, she goes all-out with the promotional materials. The only problem is, her latest promo packs are so good that some fans are confused about what actually comes in the package when you purchase her newest KKW fragrance.
The new perfumes — Kimoji Heart Fragrances in the shape of candy hearts, just in time for Valentine’s Day — launched on Thursday, but Kardashian, as well as her friends and family, have been previewing the elaborate press packages on social media. To get to the perfume, these lucky previewers have to break open a giant chocolate candy heart with an included KKW-branded mallet, and it looks like so much fun that some fans are saying they’d like to purchase the entire experience, please.
People seem most intrigued by the huge chocolate heart. “Does anyone know if Kim Kardashian’s perfume comes in that chocolate heart that it broken with a mallet? That is the only way I’ll buy it. I want to break that chocolate and then eat it,” one Twitter user wrote — which, same. Another concurred: “Everyone opening @KimKardashian new perfume packaging and ignoring that beautiful chocolate like please send me one sis i sure won’t ignore it lol.” Good point: So far, the only person we’ve seen actually eating the chocolate heart is North West, via Kardashian’s Instagram Story. Still another Twitterer attempted to help the makeup mogul out by explaining how press packages work. “Kim is promoting these PR packages a little too much and people are getting confused. im seeing so many comments of people not understanding that they’re not gonna get the chocolate. Just whats inside smh,” they wrote.
This isn’t the first time that fans have mistaken press packages for the real deal. For her first collection of KKW Fragrances, Kim presented the crystal-shaped perfume bottle in a box of actual crystals, and buyers were saddened to find zero real quartz in their own shipments.
See more of the hilarious reactions to the Kimoji Heart Fragrance experience, below.
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Watch this nail art, which is probably the best part of Valentines Day: