When it comes to makeup, I’ll try any look once. One day, I’ll swipe on some neon blue lipstick. The next day, you can catch me with yellow eye shadow on my lids. However, I don’t get to be as experimental with my hair. Because it’s a dark chocolate shade, I can’t color my hair all the vibrant rainbow hues you see on Instagram without some serious bleaching. Plus, my curls are a very delicate ecosystem I would prefer not to disturb, so that’s not an option.
Luckily, more and more products are launching that add that technicolor flair to hair of all hues and textures without all that damage. One of them happens to be the brand-new IGK Foamo Holographic Hair Foam. I was sold at the mention of the holographic effect, but the thought of being able to color my hair blue or pink instantly without lightening it almost brought a tear to my eye.
Foamo is basically colored mousse. It dispenses like the old-school hair-styling product, but it’s packed with glitter and holographic pigments. After squirting the foam into the palm of your hand, you apply it the same way as you would any other mousse. I scrunched the blue shade called Meteor through my curls, and it helped add definition to them. I didn’t have to use half the bottle to get the blue (which also looks lilac when the light hits it,) to show up on my hair. A simple dollop goes a long way.
You can also smooth it onto your roots or use it like a gel to slick back your hair like Jihan Forbes, one of our digital editors, did. You could even consider it a fun, color-changing way to tame your frizz and flyaways. Both Jihan and I found that Meteor appears a lot better on dark hair than the pink variation called Moon Rock.
Allure‘s associate social media manager, Madisen Theobald, raked Moon Rock through her blonde hair with her fingers before attempting to brush it out. Neither of us advises doing so if the product has already dried. She had a rough time getting her brush through. Combing Foamo through your hair while it’s still wet works a lot better. Plus, brushing it out when it’s dry also makes the pigments look lighter and less shade-shifting. If you’re going for a pastel vibe, though, proceed as you wish. Who am I to get in the way your hair fantasies?
Once I was done covering my hair in Foamo, I noticed my hands were incredibly stained, seemingly to the point of no return. I thought I’d end up being a Smurfette for a couple days, but the shimmery stuff washed away in seconds with a bit of hand soap. I went on the rest of my day as a somewhat normal woman with glittery blue hair. My similarly holographic blue eye shadow coordinated with it perfectly, so I highly recommend pairing Foamo with Rituel De Fille’s Celestial Sphere Eye Soot in Pyxis. It’s the perfect cocktail for turning yourself into a living, breathing version of the Kira Kira app.
The best part of my day was when the woman at the bodega I frequent complimented my new look. At the end of the day, Foamo easily washed out in the shower with my usual shampoo and conditioner, which is currently Sachajuan’s Curl Shampoo and Curl Conditioner. I immediately missed my blue hair, though. Fortunately, I can indulge it in whenever I want without worrying about ruining my precious curls.
You can shop the IGK Foamo Holographic Hair Foam now for $22 on sephora.com.
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