You know a beauty product has got to pretty damn good when the person behind the brand goes rogue and posts something about it on Instagram before her marketing department officially signs off on it. Kat Von D did exactly that on Monday when she posted a picture of her beautifully manicured hand holding her upcoming Kat Von D Beauty Lash Liner. She was just too excited to not share.

“I know I should wait to announce this, but I just got the first final prototype for the upcoming @katvondbeauty LASH LINER and I’m just so fucking excited! I’ve been working on this formula for years and it’s finally real! This is the FIRST EVER LONGWEAR LIQUID #VEGAN FORMULA – created specifically for your inner rim lash line. The formula is applied wet, and dries down to the most budge-proof opaque black.”

Whoa. Did y’all get chills, too? We have to admit, if the formula does what Kat Von D is promising, it will be a major breakthrough that fills a gaping hole in so many makeup routines: a waterline eyeliner that actually stays on the waterline and doesn’t travel elsewhere all willy-nilly. Vegan or not, that would be quite a feat.

The tattoo artist turned makeup mogul didn’t reveal exactly when Lash Liner would become available, recommending in the caption to follow the brand’s Instagram account for launch info and hashtagging the post with “#comingsoon.” (We reached out to the Kat Von D Beauty team to see if we could get a specific date — no word just yet.) But, as if she wanted to make the indefinite wait even more grueling, she posted a second photo of a single coat of Lash Liner in action on her own eye.

Here’s hoping Lash Liner launches sooner rather than later.


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