Cruelty-free makeup are fast becoming the standard for all beauty — at least according to a new bill that would ban any beauty brands that still use animal testing, New Beauty reports.

The state of California just made a major eco-friendly beauty move by introducing a new cruelty-free cosmetics bill. Spearheaded by Senator Cathleen Galigiana, the California Cruelty-Free Cosmetics Act (officially dubbed SB 1249) proposes a ban on any cosmetics that are tested on animals.

The bill is supported by Cruelty Free International and cruelty-free beauty pioneers Lush Cosmetics, and if passed, it would “make it unlawful for any cosmetic manufacturer to knowingly import or sell any cosmetic, including personal hygiene products such as deodorant, shampoo, or conditioner, in California if the final product or any component of the product was tested on animals after Jan. 1, 2020,” according to a statement from the Senator’s office. In other words, if the bill passes, some major beauty brands could disappear from Californian shelves unless they clean up their product development.

Surprisingly, cosmetics are largely unregulated in the U.S. There’s currently no official agency in charge of ensuring beauty products are safe to use and ethically produced (though the Personal Care Products Safety Act currently in Congress is aiming to change that). “Inaction at the federal level compels California to lead the way in ensuring a cruelty-free cosmetics market for its citizens by barring any new ingredients or cosmetics that are tested on animals,” Senator Galigiana said.

While the federal government might be a little behind on this, luckily a lot of beauty brands are ahead of the game. By proactively finding newer, safer methods of testing, a rising class of cruelty-free makeup brands with an eco-conscious ethos (we see you, Kat Von D) are challenging the rest of the beauty industry to step up and implement cruelty-free practices (Hourglass recently pledged to be cruelty-free by 2020).

If the bill passes in California, it could tip the scales for the rest of the industry. Elle Woods would be so proud.

For more cruelty-free beauty:

All eyes on eye makeup (100 years of it, to be precise):

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