After a brief departure, Benefit’s beloved Gimmie Brow brow gel is back and better than ever with a new and improved formula.
Gimmie Brow is easily one of the most beloved brow products out there (it won Allure’s Best of Beauty award in 2013, 2015 and 2017); So last October when the brand pulled it from shelves in a voluntary recall, it was a shock to many of the brand’s loyalists. In a statement, Benefit said the most recent batch of the brow gel didn’t live up to its standards, citing the potential for eye irritation. “Benefit Cosmetics is committed to the highest levels of quality and doing what’s right for our customers. Out of an abundance of caution, we are initiating a voluntary recall of our Gimme Brow product after discovering that recent batches of the product did not meet our stringent quality standards,” the statement read.
Now, PopSugar reports Gimmie Brow is not just back but it’s better than before. Dubbed Gimmie Brow+, the new and improved formula launching March 13, is really not that different from the original product. According to PopSugar, Gimmie Brow+ hasn’t strayed from the micro fiber formula that made it so beloved (and delivered a natural-looking brow boost). Benefit reportedly said the formula was only tweaked slightly with updated ingredients to adhere to a higher product standard. Same results, better ingredients. The biggest difference may actually be the packaging, which went from blue to pink.
In other words, the “new” product launch is the same Gimme Brow you know and love but with an even greater attention to quality that you can feel good about. May your brow game continue to be strong.
Find the new Gimme Brow+ at benefitcosmetics.com on March 13.
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