Raise your hand if you have at least one tube of Burt’s Bees’ lip balm somewhere in your vicinity right now. Chances are you do — and probably more than one — because according to the brand, one of the ubiquitous yellow balms is sold every single second.
Yep, you read that right. Every second, someone, somewhere in the world is buying a Burt’s Bees Beeswax Lip Balm ($3). That’s 86,400 lip balms a day. Over 600,000 Burt buys per week. Almost 31.5 million lip balms sold every year! In the time you’ve been reading this article, 23 people have bought one of the iconic yellow balms.
The stat speaks to the power of those simple, reliable, ever-loyal items in your makeup bag. The beauty industry is constantly evolving thanks to science behind new treatments and formulas and beauty innovators always on point with fresh product launches. With all that newness, it’s almost impossible not to get swept up by Instagram’s latest beauty obsession.
But Burt’s Bees’ popularity is proof: Sometimes you just can’t beat the classics. Despite its lack of virality, there’s a lot to love about the basic beeswax balm —namely, that it’s a super nourishing lip hydrator made with a blend of shea butter, botanical oils, vitamin E, and of course, beeswax. The formula, which has been making lips soft since 1991, is also 100 percent natural.
Besides the simple fact that it makes for super soft lips, there’s another reason I keep one of these babies in my medicine cabinet, gym bag, purse, and bedside table: its minty scent. An infusion of peppermint oil gives Burt’s beeswax balms a refreshing tingle (and breath freshener in lieu of gum if we’re being totally honest here).
The bottom line? You’re totally not alone if you’re always finding these little yellow tubes stashed away in purses and coat pockets. Sometimes the basics generate the most buzz.
Shop a tube (or two) of the Burt’s Bees Beeswax Lip Balm for $3 each at burtsbees.com.
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