UPDATE (March 19, 2018 12:00 p.m. EST): It’s been a hot minute since we’ve heard anything about YouTuber Jackie Aina’s exciting foundation collab with Too Faced, which the makeup vlogger announced last August in celebration of her 30th birthday. Aina teamed up with the brand to extend the shade range of its best-selling Born This Way Foundation and the news proved exciting for the myriad of makeup-wearing folks who have wanted to try the popular base product but haven’t been able to yet.
Finally, thanks to a hot-off-the-press announcement from Aina herself, we now know we can expect the expanded foundation range to drop soon. Sadly, the vlogger didn’t reveal an official date, though judging by her facial expression — not to mention the fact that she was using one of the newly finished foundations in her announcement video — we’re banking on the next few months. Perhaps weeks? Days? One can only hope.
During her sneak peek, which she included as part of a casual “get ready with me” video, Aina explained that she “now knows what all the hype was about,” and even said it’s on-par with her staple Nars Sheer Glow foundation. “It’s coming for my Sheer Glow and I never thought I’d be saying that.” What’s more, the 30-year-old content creator explained it does exactly what she wants in a foundation.
“This foundation is perfect, I wouldn’t change a single thing about the formula, the finish… up until recently I would’ve changed the colors but we solved that mystery,” she mused while applying the product to her skin. Considering Aina is always 100 percent honest and real in her reviews and opinions of makeup lines, it’s safe to say we can expect the expanded collection to be just as perfect as she claims. Needless to say, we’ll be counting down the days until it’s officially here. In the meantime, check back here for updates and get those wallets ready.
This post originally appeared on August 5, 2017.
Jackie Aina is a popular influencer and beauty vlogger, and her YouTube channel boasts over one and a half million subscribers. She does anti-haul videos, reviews, as well as talks with viewers about trends she’d like to see fall by the wayside. She also has a beautiful Instagram feed that’s totally worth following. It was just Aina’s 30th birthday, and to celebrate she used Instagram to announce her latest venture — a collaboration with Too Faced that may be one of the most exciting things she’s done yet.
In the post, she writes, “I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I’m so glad that all of the awareness we’ve created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams!”
Jerrod Blandino reposted her image and caption, adding, “This means the world to me, it’s so important to me that everyone feels included and knows they’re seen and loved; and this is the perfect partnership to do just that!” While Aina’s post specifically mentions foundation, Blandino’s post simply says that she’ll be helping create more shades of Born This Way, so it’s possible she’ll be helping with the entire line.
While there’s no word yet on when the new shades will be released (or when we’ll get a sneak peek, something Blandino loves to offer), Aina did say she’s working with Too Faced on the line this year, so hopefully it’s all headed our way soon. Keep an eye out!
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