Deciem has made quite a splash in the beauty industry since it was founded in 2013. Its tagline as “The Abnormal Beauty Company” is certainly fitting, and the company houses brands like Niod and The Ordinary, which has made its way into the skin-care routines of celebrities like Kim Kardashian and many Allure editors. It recently expanded to the United States with both standalone stores and a launch at Sephora, but now, the brand may be leaving Sephora to join another major beauty retailer.
The company has been with Sephora since December of last year to the great excitement of beauty fans, but they may be leaving for Ulta (as well as European retailer Douglas) fairly soon. According to a comment on Instagram, Deciem seems to be having some payment issues with Sephora. The comment reads, “We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas ‘imminently.'” Given that most (if not all) of the comments on the company’s Instagram are left by CEO Brandon Truaxe, this information is likely legit, especially considering a recent post that states “The Ordinary is only a few short weeks away from having a cozy home on douglas.de 🙈♥️.”
Though this is the only place we’ve seen information about the potential upcoming switch, we’ll update you when we hear more. For now, if you’re looking to get products from any of Deciem’s brands, you can always get them straight from the source — Deciem’s website.
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