Since Korean magnificence started gaining reputation stateside, it is develop into harder to discern the nice from the good and the good from the unparalleled. Fortunately, there are e-retailers like Peach & Lily to assist streamline the product-picking course of for us. Talking of which, as we speak truly marks a really special occasion for the e-commerce powerhouse, because it had the chance to convey Floor Plan — probably the most well-liked skin-care manufacturers in South Korea — to the US.

“It is a model we curated as a result of it was requested so a lot by our clients, which makes it actually distinctive,” Peachy & Lily’s founder Alicia Yoon informed me over the telephone. “It was based by Kim Yoon-kyung, a extremely revered feminine entrepreneur whose trend retail enterprise is within the high three in Korea, who then launched Floor Plan as a result of she wished to have the ability to use one thing she trusted when she turned pregnant.”

It began with a mist. Now referred to as the 24HOUR Secret Mist, the facial spray was Yoon-kyung’s very first product, which went viral for its potential to assist dermatitis in infants (naturally, mothers could not get sufficient). Phrase unfold quick, and it bought one million models in simply two years after launching. What’s extra, the hero mist can also be vastly well-liked amongst these with acne-prone pores and skin, as its comprised of 85 p.c witch hazel extract, a recognized blemish-fighting botanical.

Since then, Floor Plan has prolonged its vary to incorporate extra skin-loving merchandise, eight of which now you can get your arms on at As a result of Yoon-kyung developed the model to be protected for infants’ delicate pores and skin, every product is made with solely pure, ultra-soothing components equivalent to inexperienced tea, oatmeal extract, niacinamide, and snail mucus. Even its Deep Wrinkle Eye Remedy Cream and 1-Week Miracle Ampoule Program — each of that are designed to struggle superb strains, wrinkles, and darkish spots — are rife with nourishing components like macadamia seed oil, sunflower seed oil, and argan oil, to make sure the pores and skin stays in an optimum state of consolation.

Floor Plan

What you will not discover in Floor Plan’s luxurious lineup is something even remotely harsh or laden with chemical compounds. There are not any abrasive exfoliants or cleansers that go away your pores and skin feeling stripped, and there are not any irritants that would trigger an opposed response (as a reminder, Yoon-kyung wished to have the ability to use these merchandise on her personal pores and skin and that of her new child).

Already ubiquitously beloved in Korea, the 24HOUR Secret Mist is now obtainable for buy within the U.S. at $21 a bottle, and we’ve a sense it will go quick. For sure, we extremely suggest heading over to Peach & Lily to peep Floor Plan’s product choice.

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