A pair weeks earlier than her debut single “Uber” dropped, AMWIN requested me whether or not she ought to dye her hair blue. I don’t know how I ended up within the place Swedish singer was asking me for magnificence recommendation, however I shortly mentioned undoubtedly. About two months later, she went by way of with it and shared with me all concerning the transformative expertise.

Seems, AMWIN, born Amanda Winberg, had been enthusiastic about coloring her blonde hair a pastel shade of blue for about 4 months straight. “For being a spontaneous particular person, I’m not that spontaneous,” she tells Attract a pair weeks after lastly going by way of with it. “I used to be scared as a result of I haven’t actually accomplished something that completely different for myself.”

She’s very playful along with her outfits, although. The primary time I ever met her, she was carrying an outsized mint-green pantsuit. AMWIN notes that she’s very comfy with expressing herself in that approach. “However I’m not used to altering my look,” she provides.

Nevertheless, she awakened one morning and determined to simply do it herself. She recruited considered one of her associates to assist her out. “That’s the factor, it took me 4 months deciding to do it, however then after I truly did it, it was like I’ve to do it right now or else I’m not going to do it,” she provides.


After selecting up some blue Schwarzkopf dye from a magnificence provide retailer, AMWIN blended it with conditioner to melt the shade. “It wasn’t fairly as blue as I needed it to be, so I did the [BlondeMe Instantaneous Blush Spray in Metal Blue] as nicely,” she remembers. She spritzed about two bottles throughout her hair to get the blue excellent. The entire course of ended up taking about half a day, complete. As a result of her hair is already lightened, AMWIN did not have that further time-consuming bleaching step.

When she appeared within the mirror along with her new sky-blue hair for the primary time, AMWIN was shocked how a lot she felt like herself along with her new look. “I used to be afraid that it will be such an enormous distinction as a result of it was in my thoughts,” she explains. “However after I did it, it felt so pure, like yeah, in fact, I ought to have blue hair.”

Though her grandma did not perceive her enjoyable, new hair shade, AMWIN says her associates did not pay it a lot thoughts. “I don’t suppose that many individuals had been shocked I did it, though it was an enormous deal to me,” she says. “I used to be like, ‘That is the most important factor that occurred to me in a 12 months.'” Yup, even larger than popping out with her first single.

I ask AMWIN if she skilled an elevated variety of direct messages on Instagram from dudes to see if Attract editor Sable Yong’s idea that blue hair is an sudden thirst entice is true. “I truly didn’t,” AMWIN replies. “I suppose Swedish guys are scared. They’re like, ‘Oh, she has blue hair, she’s loopy. No, I can’t take care of that.'”

Simply displaying that you do not let magnificence beliefs play an element in your life
proves you’re very assured.

A stereotype like this exists amongst folks, usually, in Sweden, she provides. “I believe [blue hair] sends out a message that you just’re very assured since you’re carrying one thing colourful or experimenting together with your seems to be,” AMWIN explains. Rising up within the Scandinavian nation, she says encountered various magnificence norms for the way one ought to look that she believed she needed to observe. Nevertheless, “Simply displaying that you do not actually let the perfect type of magnificence play an element in your life exhibits you’re very assured,” she provides. “Being assured, particularly for girls, in some ways, is perceived as one thing threatening.”

Along with her new blue hair, AMWIN says she’s beginning to study that she not needs to do her hair and make-up in ways in which look conventionally fairly. “Dressing to not be fairly, however to precise an emotion or what I really feel right now or what sort of world I need to stroll round in and create for myself is a enjoyable approach of discovering a brand new approach of approaching magnificence,” she says. “The identical goes with hair and make-up. It’s not my final aim to be fairly.”

With hair and make-up, it isn’t my final aim to be ‘fairly.’

Now, AMWIN needs to proceed pushing the boundaries in the case of magnificence with one other daring alternative. “Subsequent step is bleaching my eyebrows, for actual,” she says. Not too long ago, a make-up artist faked the look with concealer. “I type of preferred the best way that appeared,” she says. “The factor concerning the eyebrows is they modify a lot in your face. However it’s additionally very simple to dye them again, in order that’s the following factor I’m truly doing. It’s type of scary waking up with bleached eyebrows when you don’t have any make-up or something as a result of it’s like a clean canvas. However you’re allowed to color a brand new image, which is thrilling.” I will be over right here patiently ready for once you undergo with it, AMWIN.

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