Issa Rae is thought for her relatable performances — a lot in order that she was lately nominated for an Emmy. And being so snug, genuine, and downright radiant on digicam, it is no surprise CoverGirl tapped her for a brand new video celebrating the model’s 48-shade Exhibitionist Lipstick assortment, which launched in June. In truth, they even requested Rae to convey alongside three of her associates to painting one thing we have all executed: placing the ending touches on our make-up appears to be like whereas joking round with our women within the automotive on the best way to an evening out. It is simply the most recent instance of CoverGirl’s reinvented vibe — one of many first magnificence campaigns Rae has ever seen herself in, each actually and figuratively.
“My associates are humorous as shit they usually put on make-up. These aren’t mutually unique issues.”
“Even initially earlier than the assembly occurred, earlier than I acquired to take a seat down with them, I used to be similar to, ‘I am not that lady. I am not the intense make-up lady.’ You may have so many commercials prior to now the place make-up is featured and the ladies are so severe. Or they’re laughing, however nonetheless constructed in like a, ‘Who’re these individuals?’ means,” Rae tells Attract. “[CoverGirl] is empowering me to be like, ‘We do not need you to do something that doesn’t really feel you.'” And a part of that meant inviting her real-life associates alongside to assist present a few of the numerous colours of Exhibitionist Lipstick.
“That was dope — embracing the humor,” Rae says. “My associates are humorous as shit they usually put on make-up. These aren’t mutually unique issues.” You’ll be able to immediately see each that humor and that love for lipstick within the new two-minute clip, known as “Shade for Shade.” Rae and her associates Megan Lawson, Devin Walker, and Abenet McMullen are proven playfully teasing one another about their colour decisions — shades of purple, black, nude, and the metallic purple Rae wears within the video, Prepared or Not — all of the whereas nicely conscious they appear wonderful in each one.
Rae can be nicely conscious that some teasing — the web troll variety — is supposed much more mean-spiritedly than what we see between her and her associates, and as a rule, it is centered on look. Fortunately, when it occurs to her, she’s discovered an efficient approach to clap again with out saying a phrase. “I do not know who did this primary, but it surely actually works. If it is on social media, I normally simply ship them an image of themselves, and that’ll normally do the trick. No phrases are wanted,” Rae says. “Like, to begin with, who’re you? Fear about your self.”
One of many issues that I grew up listening to was that black women cannot put on sure shades, and I really feel like that’s fully outdated.
That is why this new Exhibitionist Lipstick marketing campaign is so refreshing — it is about not worrying what anybody else thinks of your make-up decisions, so long as it makes you cheerful, even when that is a inexperienced lipstick or a shade of nude you’ve got been instructed is not flattering in your pores and skin tone. “One of many issues that I grew up listening to was that black women cannot put on sure shades, and I really feel like that’s fully outdated, and it has been confirmed flawed time and time once more. There are at all times gonna be some colours that look lovely on sure individuals, and I really feel like that ought to be embraced as nicely. However I do not assume that individuals ought to be restricted,” Rae says. “I like that persons are experimenting. It is a type of self-expression, and if that will get you nearer to creating you’re feeling such as you, then nobody ought to get in the best way of that.”
Watch the brand new “Shade on Shade” video under:
Extra on Issa Rae:
Now take a look at 100 years of lip appears to be like:
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