As a part of its “Reside Boldly” marketing campaign, Revlon has introduced magnificence trade game-changers like Ashley Graham, Gal Gadot, Adwoa Aboah, Imaan Hammam, and Raquel Zimmermann into its fold as world ambassadors. On Wednesday, the modern marketing campaign continues with hip-hop dancer Mette Towley and ballet star David Hallberg, who partnered with the model to create a music video in honor of its Volumazing Mascara.

The video begins with inspirational quote-style narration that magnificence followers will acknowledge from commercials’ previous. However from there, it actually will get fascinating as these two very completely different dancers begin to break it down. It is a reminder that folks of all kinds, genders, and (for those who depend us) ranges of dancing skill put on make-up and need to “lash loudly.”

“This forged of juxtaposed, cultural trendsetters exemplifies Revlon’s mission to encourage people to specific themselves with ardour, optimism, energy, and magnificence,” the model introduced in a launch. “By creating an emotional connection by music and dance, ‘Lash Loudly’ hopes to encourage others to embrace their individuality and categorical magnificence on their very own phrases, whereas difficult them to Reside Boldly and suppose in another way.”




As for the mascara itself, it is formulated for 100 % “volumazing” lashes and is on the market in three shades: Blackest Black, Black, and Blackened Brown. It is lower than $10, and if the video is any indication, it is swipe-able even once you’re mid–dance sesh and understand you need your lashes to inch up a bit increased.

Revlon additionally simply introduced on Debra Perelman, the corporate’s first feminine CEO within the model’s 86-year historical past. Two months later, the corporate is releasing modern, inclusive campaigns which might be shifting the dialog ahead. Coincidence?

Extra magnificence merchandise ought to launch with Lemonade-style video drops, IMO, and Revlon is right here to get the pattern began — and to get you bouncing in your desk chair on a Wednesday afternoon. Watch the complete video, beneath:

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