For those who dwell anyplace close to Los Angeles, mark your calendar for October 20 and 21. (And in the event you do not dwell in L.A., possibly begin wanting into aircraft tickets.) These are the dates of Sephora’s first-ever interactive magnificence occasion, SEPHORiA. And belief us, that is something however your run-of-the-mill magnificence occasion. Consider it as Sephora’s model of Beautycon — two days of immersive, interactive bodily and digital experiences and actions, plus loads of wonderful merchandise, after all. Sephora’s calling it, “a magnificence playland meets your social feed IRL,” and gave us some unique scoop on what you’ll be able to count on throughout this two-day magnificence bonanza.

To tie in with this yr’s theme, Home of Magnificence, the occasion will characteristic totally different rooms, every providing a wholly distinctive expertise, be that customizing your individual product (over 50 status magnificence manufacturers will likely be featured at SEPHORiA) or a masterclass with the very best of the very best within the magnificence business. Go to The Customized-Palette Room to make your individual eye shadow palette by buying shadows from manufacturers like City Decay, Make Up For Ever, and Nars. Create a personalised lipstick coloration with Chew Magnificence in The Lip Lounge, or hit up The Basis Closet the place you’ll be able to attempt on lots of of foundations for the last word shade-matching expertise that goes past the digital finder you’d expertise in-store.

Oh, and let’s title drop for a minute, we could: The road-up of audio system and particular friends is mind-blowing. It is principally a round-up of lots of our favourite magnificence business A-listers. Jen Atkin, Chrissy Teigen, Dr. Murad, and Charlotte Tilbury will likely be among the many VIP lineup on Saturday, October 20th, whereas Angel Merino (aka Mac Daddy) and Dr. Dennis Gross will likely be in attendance on Sunday. Natasha Denona, Priscilla Ono, and Vicky Tsai of the best-selling skin-care line Tatcha will likely be in attendance on each days of the wonder bonanza. (Editor’s be aware: Sephora notes, nonetheless, that audio system and particular friends are topic to alter)

Try all of the invite logistics under (in addition to a preview of the SEPHORiA homepage) and remember to snatch up your ticket ASAP once they go on sale July 21.

Courtesy of Sephora

What: Sephora’s SEPHORiA: Home of Magnificence
When: October 20-October 21
The place: The Majestic, Los Angeles
Tickets accessible at sephoria.com starting July 21



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