For those who’re a Korean magnificence stan, you in all probability already know that you may purchase a lot of your favourite high-quality, ultra-affordable merchandise on Amazon and at shops like Costco and Ulta. Drugstore retailer CVS even acquired in on the Ok-Magnificence recreation final 12 months, including beloved strains like Frudia and Peach Slices to its stock. Now, nevertheless, the pharmacy is taking issues a step additional — by teaming up with Kiss Merchandise (you in all probability personal a set of its adhesive nails or false lashes) to create its personal unique assortment of Ok-beauty-inspired merchandise.
The gathering is known as JOAH Magnificence, named after the Korean phrase that interprets to “I prefer it,” and contains a large collection of lip, forehead, eye, face, and skin-care merchandise — the vast majority of which retail for lower than $10 every.
Within the lip division, choices vary from $four to $7, and embrace 4 totally different lipstick formulation (matte liquid, satin liquid, matte gel, and matte velvet, every accessible in 10 totally different shades), plus a gloss, liner, stain, and tinted balm, every of which is available in six shades. Forehead-wise, your entire Forehead All the way down to Me assortment is beneath $10, accessible in a mess of shades, and features a two-in-one pencil and gel set, a fine-tip pencil, an everyday wood pencil, a slant-tipped pencil with a built-in forehead brush on the opposite finish, and a transparent forehead gel. JOAH additionally boasts a whopping six totally different eyeliner formulation (starting from $four to $eight, relying on the formulation), 4 EyeScream mascaras ($eight every), and two beautiful impartial eyeshadow palettes (simply $10 for six universally flattering shades).
For all-over protection, JOAH affords two primer choices, Selfie Prepared setting spray, powder and liquid foundations, BB cream, and two concealers, with one particularly formulated to cowl darkish undereye circles. The vary additionally consists of a number of palettes: cream contour, powder contour, highlighter, and blush and bronze choices, which, at $14 or $16, are the most costly objects within the assortment — whereas nonetheless being extremely inexpensive. Plus, skin-care followers can take a look at JOAH’s three Pores and skin Polish peel- and wash-off face masks ($6 every), 5 individually packaged make-up brushes, light make-up remover wipes, and half-oil, half-water lip and eye make-up remover.
“We’re excited to completely launch JOAH, a model that mirrors our perception in having enjoyable with magnificence and might ship indulgent moments of ‘me time,’ a philosophy that aligns with the values on the coronary heart of our Magnificence in Actual Life and Magnificence Mark imaginative and prescient,” Andrea Harrison, the senior director of divisional merchandising for CVS Magnificence, mentioned in a press release. “The event of JOAH was impressed by Korean make-up and packaging traits. It’s a line of cosmetics that invitations you to have enjoyable and revel in your make-up expertise.”
JOAH merchandise are already accessible on the CVS.com, and are at present within the technique of being rolled out to four,000 CVS shops across the U.S., the place you may discover the merchandise conveniently situated on the ends of the pharmacy’s magnificence aisles.
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