Increase your hand if you happen to’re prepared for Chung Ha to have a goth idea. The 22-year-old Korean pop singer has lined the bases for cute and colourful appears to be like since debuting with disbanded woman group I.O.I in 2016. Now that she’s been a soloist for yr and a half, think about her swiping on black lipstick earlier than taking the stage.

Chung Ha does not hate the concept once I counsel it throughout a latest cellphone interview. “Possibly for Halloween,” she tells me as she sits backstage earlier than a efficiency in Seoul. “Sooner or later, I’d like to strive it.” She even brings up attempting out a midnight blue lipstick as a result of she loves darkish lip colours, so I swear I am not the one one who’s placing this idea into the universe for Chung Ha.

In the mean time, Chung Ha is specializing in the idea for her latest mini-album Blooming Blue, although. True to the season, the music video for its title track “Love U” radiates summer time vibes, together with however not restricted to, Chung Ha’s beachy blonde-streaked brown hair and popsicle-stained lips. “[The concept] may remind you of a pool get together,” Chung Ha says. I dare you to observe the music video and not wish to slip in your bathing swimsuit.

Experimenting With Magnificence Tendencies

Courtesy of MNH Leisure

A few of this summer time’s hottest magnificence tendencies additionally dominate Blooming Blue‘s idea. I’ve to confess that I screamed internally once I scrolled previous a photograph Chung Ha posted on Instagram to tease the album of her face speckled with pearls within the formation of freckles. It is precisely the type of experimental look that will get me enthusiastic about protecting Ok-pop for Attract.

For one more promo shot, half of Chung Ha’s hair was tied up into two mini buns, her cheeks have been swept with a lemon-yellow blush, and her lids have been lined in a shimmery wash of bubblegum pink. Daring eye shadow, specifically, has been included into make-up as she makes the rounds on South Korea’s standard music exhibits to advertise “Love U.” Like many Ok-pop stars, Chung Ha persistently has the identical make-up for each efficiency. For this comeback, colourful underliner is the focus of her make-up. “I placed on totally different coloured eye shadows on my [lower lids],” she says of her on a regular basis look. At the moment, she notes that it is purple, however she’s additionally finished child blue and fuchsia.

chung ha

Courtesy of MNH Leisure

My favourite a part of the entire look is the tiny star-shaped rhinestones positioned proper beneath Chung Ha’s tear ducts. Whereas selling her final title track “Rollercoaster,” Chung Ha factors out that she had round ones on the center of her decrease lids. For her goth idea, she will be able to do tiny half moons on the outer corners of her eyes — simply saying.

Chung Ha Selfie

As a result of Chung Ha appears so on high of magnificence tendencies, I ask her if there are any occurring in Korea that have not made their method to the U.S. but. “I’m unsure as a result of we are able to share all the pieces on YouTube,” she says. True. That is how she lately discovered about cryotherapy. “I haven’t tried it earlier than, however I actually wish to,” she says. Possibly we must always get cryofacials whereas we’re in Los Angeles for KCON LA? (I am solely half-kidding.)

The Impression of “Rollercoaster”on Chung Ha’s Look

All through our interview, Chung Ha repeatedly refers again to “Rollercoaster.” Its shiny idea really helped solidify and outline Chung Ha’s aesthetic within the Ok-pop world. Not solely was has it been her favourite idea thus far, but it surely’s additionally one which she says matches her private type finest. The glow-in-the-dark make-up was enjoyable, however Chung Ha nonetheless is not over the quantity of glitter concerned. I assumed I cherished glitter, however Chung Ha lives for it. She brings it up so many occasions I begin to marvel if it runs by way of her veins.

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