There are make-up artists, after which there’s Charlotte Tilbury. A real definition of the phrase “mogul,” Tilbury has finished just about all the things there may be to do on this trade — she’s labored with prime celebrities from Kate Moss to Kylie Minogue, created campaigns for nearly each main trend home, and been awarded an MBE by freaking Queen Elizabeth for companies to the wonder and cosmetics trade. Lastly, after a lot clamoring, Tilbury launched her personal model in 2013. It is taken 5 years, however as of subsequent month, you are about to see a complete lot extra of the Charlotte Tilbury line. The UK-born model will launch on Sephora.com on September 13 and be on cabinets in 40 Sephora places throughout america and Canada on September 14.

Tilbury first launched the model at Selfridge’s — in truth, it was the largest launch Selfridges had ever seen —  and opened her flagship retailer in London in 2015. Since then, she’s expanded to UK retailers like Harvey Nichols and Harrods. However within the U.S. (till now!) the model was solely bought at Bergdorf Goodman, Bloomingdales, and Nordstrom. A partnership with Sephora means the model will likely be extra accessible even to these of us who do not frequent malls, and, extra importantly, to these of us with VIB factors.

The previous 5 years have been a whirlwind of product improvements and bought out launches. She’s made our pores and skin appear like the Snapchat “fairly” filter, launched the world to the idea of a dry sheet masks, and bought out of her immediately iconic Bar of Gold highlighter extra occasions than we are able to depend. In accordance with a launch, Sephora will inventory Tilbury’s Celebrity vary, fan favourite Magic Cream, and her “newest collections and iconic merchandise.”

Charlotte Tilbury Hollywood Flawless Filter

Courtesy of brand name

“I’m SO thrilled to be extending my partnership with a model who not solely evokes fearlessness and empowerment in ALL however who additionally shares my ardour, modern spirit and mission to offer everybody the boldness to attain their goals via the ability and magic of make-up,” Tilbury mentioned in a press release. “For me, Sephora was a pure partnership due to the wonderful synergy between our manufacturers. Two revolutionary, magnificence professional, tech-forward, rule-breaking, instructional playgrounds, manufacturers of firsts, coming collectively to share much more make-up magic with the world!!”

A rendering of the Charlotte Tilbury gondola coming to Sephora stores on September 14

What Charlotte’s show will appear like in Sephora shops

Courtesy of Model

When Charlotte Tilbury decides to associate, she companions laborious. The model may also be out there for digital try-on as a part of Sephora Visible Artist App, and you can discover your precise shade match with Sephora Shade iQ. Apart from the launch itself, there is a lengthy, glam record of associated occasions to pencil into your calendar ASAP. To start with, naturally, this all kicks off with a contest. The model is asking magnificence lovers to create a glance utilizing the Celebrity product vary and submit the completed look to Instagram. The winner will likely be topped by Charlotte herself on September 13 and featured on Sephora’s Service Menu, which suggests your face might be featured at 40 Sephora shops. However sport present voice that is not all. Tilbury herself will likely be available at Sephora 34th Road in NYC for a meet and greet. She’s additionally curated a Tilbury Tour, by which the model’s pro-artist staff will crisscross Canada and the U.S. providing mini-makeovers and “thrilling in-store surprises.” As of now, occasions are scheduled for September 15 at Sephora places in Toronto, San Jose, Chicago, and Boston, and on September 16 in San Francisco. And one final thing: She’s additionally releasing her latest Bar of Gold Palette completely at Sephora, earlier than it lands in different retailers in October.

Set your calendar alerts for just about each day in early September, and prepare to buy your favourite Charlotte Tilbury merchandise on sephora.com starting September 13.


Look again on a few of our favourite Charlotte Tilbury make-up launches:


Watch Charlotte Tilbury give recommendation to her fellow make-up artists:



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