Depart it to Gen Z to make scrunchies occur — sure, once more. The ’80s hair accent is having but one other revival with the assistance of YouTube star Emma Chamberlain. She’s been teasing her upcoming line known as Excessive Key by Emma Chamberlain on social media with blurred pictures of the merchandise that might be out there.

Final month, all the pieces went on pre-sale with the identical mysterious pictures on Dote, a cellular procuring app. The merchandise that was secretly a teal floral-printed scrunchie bought out in 29 minutes, a consultant from Dote tells Attract. A 3-piece scrunchie set blew off digital cabinets quickly later. Yup, individuals shelled out as much as $25 on one thing that vaguely appeared like a scrunchie.

Including scrunchies to her Excessive Key lineup was a no brainer for 17-year-old Chamberlain, who tells Attract that the accent has been part of her look since center college. Now that she has greater than three.6 million subscribers to her YouTube channel, she’s change into identified for the enjoyable hair tie. Clearly, one among her new scrunchies needed to are available her favourite coloration, yellow, which is my private favourite of the bunch. The velvety hair bands additionally are available crimson and white, so there is a strong vary of choices to select from.

For individuals who wish to see what the hype is all about, the sold-out scrunchies, together with the floral one dubbed the Grandma Scrunchie, formally restock at this time solely on Dote with the official launch of Excessive Key. The person scrunchies ring up at an reasonably priced $6.50, however you may must obtain the app to buy it, so hop in your smartphone in case you’re curious about snagging one. The elastic on them aren’t any joke, would possibly I add. It held my thick hair up all day with out hurting my head. Emma Chamberlain simply might need made me a scrunchie believer.

Andre Nguyen


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