Stylo Yeux and No. 5 lovers, rejoice: Chanel is launching a completely new line of make-up that’s particularly “for males.” Referred to as Boy de Chanel, the road features a matte moisturizing lip balm, a tinted fluid, and an eyebrow pencil, which is available in 4 totally different shades.

In keeping with The Lower, the title is a “riff on gender” impressed by designer Gabrielle Chanel’s lover and muse, Boy Capel. “Simply as Gabrielle Chanel borrowed parts from the lads’s wardrobe to decorate ladies, Chanel attracts inspiration from the ladies’s world to write down the vocabulary of a brand new private aesthetic for males,” the corporate mentioned in a press launch, per The Lower. “Traces, colours, attitudes, gestures … There isn’t a completely female or masculine prerequisite: Model alone defines the particular person we want to be.”

It is price noting that each one make-up could be worn by all genders, and that the concept that one thing is “for males” is extra about packaging than the rest. Magnificence vloggers like Manny MUA, Patrick Starr, and James Charles, amongst many, many others dominating our YouTube and Instagram feeds, have demonstrated that males can put on Fenty Magnificence and Kylie Cosmetics merchandise simply as fabulously as their feminine friends. The concept that conventional make-up is solely for ladies is a societal assemble, which is slowly (however certainly!) being damaged down. CoverGirl named its first “boy of magnificence” in 2016, and types like MAC and Milk Make-up are following swimsuit by casting males of their promoting campaigns.

Boy Collection embed

Courtesy of Chanel

Whatever the gender you determine as, Chanel’s new line is price trying out, if solely only for the glossy packaging that may look tremendous stylish in a #shelfie. The merchandise might be obtainable in South Korea beginning September 1, then will hit Chanel’s web site in November and be available in shops on January 1.

Extra Chanel magnificence information:

Now watch Latrice Royale open up throughout a shocking make-up transformation:

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