We need not let you know that GHD’s Platinum Styler flatiron is bae. It is already acquired two Better of Magnificence awards to show it. The wildly easy-to-use device really takes the guesswork out of straightening your hair. All it has is a single button which heats up the device to 365 levels and retains it that method so your hair does not get too fried. However having an award-winning straighter wasn’t sufficient for the parents at GHD. They simply needed to be further — and thank goodness, as a result of we’re all poised to learn from it with the model’s new launch, the Platinum + Styler.

The GHD Platinum+ Styler claims to be the world’s first predictive straightener, which means it takes into consideration the thickness or thinness of your hair with a view to decide the quantity of energy it must get your hair straight and keep the perfect 365-degree styling temperature. That method, you’ll be able to straighten your hair evenly with minimal injury or having to fret in regards to the iron getting too sizzling. Say you will have tremendous thick hair or are styling a thick part. The Platinum+ Styler will exert extra energy to straighten it than in case you’ve acquired skinny hair or are passing the iron over a thinner part. GHD says to count on 70 p.c much less breakage, 20 p.c extra shine, and twice the colour safety in case you use their brand-new, $249 iron.

After all, we needed to put it to the check, so I gave a number of Attract staffers the iron to check out for themselves. “My earlier iron made my ends really feel reasonably burnt and dry. This actually did not depart the identical feeling,” says Tracey Zane, director of content material improvement. “My hair felt comparatively wholesome after ironing which I’m not used to.” Zane usually makes use of a straightener post-blowout, as a option to keep the sleekness or touch-up the areas she thinks want some further love. Moreover not getting burnt-feeling ends, she additionally says she did not get that burnt scent she does with the iron she was utilizing earlier than. All she’s left with is hair that appears and feels nice. “The device strikes rather more easily throughout my hair, and really makes it really feel silky easy as soon as ironing.”

Analysis Director Lori Segal additionally gave the iron a go. She’s used GHD’s authentic Platinum Styler, however discovered that it did not easy her hair to her liking. “It nonetheless left my naturally wavy hair a bit fluffy, even when straight,” she says. However she felt as if this iteration of the iron gave her a glance that’s extra her velocity. “There was a transparent distinction on this one making my hair flatter and fewer puffy than the earlier mannequin. And the end is much less frizzy and dry.” Whereas she talked about she feelt like she wanted so as to add a smoothing serum to get her hair as smooth as she needed it, she does admire the temperature-control know-how. “I like that it nonetheless heats to a ‘secure’ temperature for my hair kind with out scorching it and that it heats up shortly and evenly.”

lori segal ghd straightener before and after

Courtesy of Lori Segal

If you happen to’re able to attempt GHD’s new and improved tackle a traditional, head over to their web site to choose up this magnificence for $249 proper now.


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