Earlier than I met the designers behind womenswear model Proenza Schouler, Jack McCollough and Lazaro Hernandez, at a lodge in New York Metropolis again in Might, somebody informed me they weren’t “magnificence boys.” They do not know precisely how to make use of the make-up they created for Lancôme’s newest designer-approved assortment, which made its official debut on the runway on the Proenza Schouler spring/summer season 2019 present throughout New York Vogue Week on Monday.
I had a sense somebody would give me this warning, however it utterly altered the best way I normally strategy interviews about magnificence collaborations. When YouTube stars like Shayla Mitchell and Nicole Guerriero or celebrities like Jennifer Lopez group up with a cosmetics firm on merchandise, they’re normally creating merchandise that replicate their signature look or making their dream magnificence merchandise occur.
With this in thoughts, the very first thing I am going to ask them is how they personally like to make use of the merchandise. McCollough and Hernandez do not use their new Lancôme merchandise, although. As an alternative, they examined them on their palms and arms, turning into professional swatchers within the course of. “I’ve painted my nails, like, 5 occasions right this moment,” Hernandez says, displaying me the 4 polishes within the assortment. “They’re like artwork provides to us,” McCollough provides. “They take us again to artwork faculty. The Lip Kajal Duo Chromas really feel like oil pastels and take us again to that complete world.”
McCollough and Hernandez adopted what they know — like artwork, their runway reveals, and locations — when developing with the 23-piece assortment. With its eye shadow palettes, a liquid highlighter, kajal eyeliners, lipsticks, and an eggplant mascara, it is a colourful follow-up to their first-ever perfume Arizona, which launched in January. “That was very a lot an out-west sort of world, and we needed to take this again to a really sort of New York second,” Hernandez explains. “Our final New York present earlier than we went to Paris was a celebration of our New York.” With this concept of their heads, they got interested within the works of graphic but minimalist painters Ellsworth Kelly and Carmen Herrera that they noticed on the Whitney. “We had been actually influenced by that shade block,” Hernandez provides. “We weren’t fairly certain what sort of shapes we needed to make use of in that formal factor.” Enter the long-lasting rose from Lancôme’s emblem. They determined to zoom in on it, and the consequence grew to become the premise for the graphics used on the packaging for the gathering.
New York additionally performed a component within the inclusivity of the gathering. “We needed to maintain the product provide fairly broad, plenty of shade, plenty of variation,” Hernandez says. “If New York is form of the start line for this complete factor, it must be actually numerous. There must be one thing for everybody. It must be enjoyable and inclusive. It must be mild and enjoyable and never so severe.”
Like Arizona, the make-up assortment permits extra individuals to have a little bit of Proenza Schouler in lives. “It’s been cool to work on merchandise which can be nonetheless these luxurious merchandise however extra accessible to a broader viewers,” McCollough says. “A model like Lancôme has such a broad attain, and it could attain so many extra individuals, so many various varieties of individuals than what we are able to do with simply the ready-to-wear and the equipment and footwear.” He provides that lipstick or a perfume from a high-end model will help introduce individuals to different sides of it, recalling, “I bear in mind once I was in highschool, I purchased CK One earlier than I ever purchased a bit of Calvin Klein clothes. I couldn’t afford it, however that was my first introduction to that model.”
Despite the fact that they don’t seem to be smoky-eye or winged-liner execs, McCollough and Hernandez are absolutely conscious of the facility of make-up. “We needed to create one thing that individuals can take these colours and use them in their very own manner,” Hernandez says. “It’s such a private factor — make-up. What we love about it’s that with the identical instruments you may create one million completely different sorts of seems. Everybody has various things they need to intensify or various things they need to play with, so it’s good to choose what’s greatest suited to your self.”
They level out that the brand new eye shadow palette will help you stick to a no-makeup make-up routine with the impartial hues or experiment with the favored pink eye make-up look. McCollough and Hernandez, nevertheless, are fast to confess that they know nothing about magnificence developments. The addition of on-trend shades within the assortment was purely coincidental. “We simply sort of went with our instincts and what felt cool and proper to us,” McCollough says. He factors out the tomato-red lipstick known as Graphic Orange, particularly. “We’ve accomplished that various occasions in lots of earlier reveals,” he provides. “That’s a shade we’ve all the time come again to.”
The highlighter included within the assortment, which is available in a cushion compact, additionally pays homage to previous runway reveals. “While you consider Proenza Schouler make-up on the runway and what not, it’s very a lot about excellent, flawless pores and skin and a shot of shade like a lip or a watch,” Hernandez says. “No matter it’s, the muse is all the time excellent pores and skin.” McCollough provides that the highlighter helps you obtain simply that, full with a dewy end and a touch of shimmer. At $39, it is a easy technique to have high-fashion pores and skin.
You’ll be able to store all the things from the Lancôme x Proenza Schouler collab now on lancome.com.
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