Over the previous few years, baggage corporations have realized that make-up artists and hairstylists know a factor or two about packing for a visit. These people actually put their suitcases and journey packs via the ringer — lugging round a whole lot of kilos of make-up or two dozen styling instruments everywhere in the world on planes, trains, and vehicles. It is why MILK teamed up with Burton two years in the past on a suitcase only for make-up artists, the explanation Calpak designed a set with hairstylist Jen Atkin (who isn’t in the identical place for longer than two days at a time), and why Cuyana — a leather-based items firm beloved by vogue and wonder editors — collaborated with make-up artist Daniel Martin on their new Self-importance Case.
Now, you’ve got seen Daniel Martin’s identify rather a lot in 2018. That is as a result of his buddy Meghan Markle obtained married this yr and requested him to do her make-up (you realize, informal). However the Duchess of Sussex is not his solely high-profile consumer. Martin works with Elizabeth Moss, Frieda Pinto, Kaley Cuoco, Nina Dobrev, Jessica Biehl, and Jessica Alba to call a number of. Nevertheless it’s the final identify on that record of celebrities who performed in an integral roll on this collaboration coming collectively. “A couple of years in the past Jessica gave me a Cuyana bag for Christmas,” remembers Martin, “after which extra lately we have been doing a photoshoot with Jessica for one thing, I can not bear in mind what, and he or she launched me to Karla [Gallardo] and Shilpa [Shah], the founders. It was all very informal.”
That assembly resulted in Gallardo and Shah reaching out to Martin to collaborate on a journey make-up bag. “I believed, Oh my god, that is superior, and I used to be excited to do one thing that was form of out of my realm.” One other issue that attracted Martin to Cuyana was the model’s philanthropy, which they do via their Lean Closet initiative in partnership with H.E.A.R.T. “Once they reached out, this being for vacation, I actually needed a giving-back element to it,” says Martin. “It is so vital to me, contemplating I have been very lucky to have the profession and the longevity that I’ve, that I needed to have the ability to take this chance to pay it ahead.” Martin is doing that by donating all partnership proceeds to H.E.A.R.T., which Cuyana will then match in type.
Martin set to work, pondering of his shoppers and pals as he designed the case. “A whole lot of ladies I do know carry luggage that do not match their basis. Or if it does, it is laying on its facet or it is in a flimsy form of a case,” says Martin. “So I took my Dior Undercover Basis, which is a fairly commonplace top for basis, and measured it from that. If the bottle may stand tall, then you could possibly match much more issues into the bag. Actually, I needed to create a bag that you could possibly put your full face in, in order that’s basis, concealer, bronzer or blush, a small eye shadow quad, and lipsticks.”
However he additionally considered himself all through the design course of, as a result of lately, Martin can also be by no means in a single place for longer than every week it appears. “For guys, our stuff tends to be a bit larger, whether or not it is a deodorant stick or a cleanser. So I actually considered how versatile this bag could possibly be, no matter what you wish to put it in. Crucial factor, although, was that no matter you had inside, may arise in it.”
As somebody who additionally travels lots, I admire the very fact Martin designed the bag with squared off edges, reasonably than the curved half-moon form we regularly see with journey make-up circumstances (if you happen to’ve ever tried to zip one in every of these up after you fill it with all of your make-up, you realize what I am speaking about). “The form was actually vital,” says Martin, who admits they performed round with a number of completely different variations. “The underside is an even bigger base [than usual], and it form of narrows up on the high, so you may nonetheless match lots in with out feeling prefer it’s crammed.” It additionally comes with just a little pockets that slips properly into the outer facet pocket. “We have been pondering you could possibly maintain tweezers or scissors or eyeliners in there. I am a Virgo so I am very specific about every little thing and the place it goes,” Martin laughs.