Since 2002, Bond No. 9 has efficiently launched perfume after perfume impressed by New York Metropolis. Chinatown, Astor Place, Wall Avenue, Nuits de Noho — every eau de parfum is supposed to evoke the spirit of the precise avenue or neighborhood. And now, 17 years later, the model is lastly increasing into colour cosmetics and making use of that New York mind-set to a rigorously curated number of lipsticks.
Introducing Bond No. 9 New York Lips, a line of 9 red-based lipsticks, each named after a distinct space of New York Metropolis. “New York is a metropolis of colours,” says founder and president of Bond No. 9, Laurice Rahmé. “We wished to do an edit by household — like we’ve got finished for fragrances, with citrus, white florals, ouds, and fougères — that translate the spirit of New York, this time for the lips.” This preliminary crimson “household” is comprised of Broadway, Astor, Noho, Nolita, Vogue Avenue, Madison, Soho, Chelsea, and Park Avenue, the swatches of which you’ll see above, in addition to modeled beneath on 9 of our editors beneath. With so many alternative iterations of the basic hue, I am assured that there’s a crimson lipstick for everybody on this assortment.
Full disclosure, my first job out of school was working as an assistant at Bond No. 9, serving to out with public relations and promoting, but additionally getting to observe Laurice create a couple of of her fragrances — a few of them from begin to end — an expertise that was equal elements thrilling, intimidating, and humbling. I actually suppose that yr at Bond helped me in my profession as a magnificence editor, offering me with a deep appreciation of what it takes to develop magnificence merchandise and run an organization by yourself.
Throughout my yr at Bond No. 9, I realized that their fragrances are actually top quality (therefore the actually excessive price ticket). The formulation include twice, typically triple the quantity of fragrance oil than nearly all of scents available on the market. Understanding this, I had a suspicion that when the model determined to launch lipsticks, the outcomes could be equally as luxurious, with the identical scrupulous consideration to each single element. I used to be not improper. The packaging, the components, the shades of New York Lips are all wildly opulent, but with out skimping on high quality and wearability. This additionally is not Rahmé’s first time on the cosmetics rodeo. Earlier than proudly owning her personal fragrance enterprise, she was the worldwide coaching director at Lancôme (heading up its Center East growth) and ultimately overseeing the model’s Institut de Beauté in New York Metropolis.
Relating to the lipstick itself, Rahmé did not comply with the pack (she not often ever does) and debut with one thing matte. As an alternative, the components is silky and creamy — formulated with a number of oils like grapeseed, olive, argan, and meadowfoam in addition to mango and shea butters — and provides your lips a natural-looking sheen as soon as it units. It is designed to glide on totally opaque in only one stroke (spoiler alert: it does), whereas the bullet is ergonomically designed to hug the curves of your lips as you apply it.
A couple of non-negotiables: the components needed to be vegan, cruelty-free, and never include gluten, parabens, mineral oil, DEA, and phthalates. It additionally needed to final, which is one thing we seen after making an attempt out the 9 red-based shades right here on the workplace. “I ate breakfast with this on and it barely budged,” says digital pores and skin editor Sarah Kinonen, who could be seen beneath carrying the shade Nolita. That does not imply it’s very transfer-proof. Pigment will get left behind on straws (paper or metallic, after all), wine glasses, or your important different, however it will not totally come off till you have swept over your lips with a make-up wipe. Rahmé additionally did not go the gimmicky route of infusing her lipsticks with one among her fragrances; the lipsticks haven’t any discernible scent or taste.