In antiquity, perfume was used as a instrument of deception: Illness-stricken nobles would douse themselves in costly scents to distract associates and family members from the odor of their rotting flesh. A number of centuries later, the Bubonic Plague is much less of a factor, however we nonetheless use perfume to trick individuals into pondering we’re horny and woodsy or bubbly and floral, or just that we bathe frequently.
For Attract’s February challenge, we needed to determine make an individual scent good without end and all the time, and within the spirit of reporting, we requested tons of perfume consultants to offer us their enter. Only some of them received again to us, so we additionally talked to Willow Smith, who final yr anchored her very first perfume marketing campaign for Maison Margiela’s Mutiny. She smells excellent in actual life, so we requested for her recommendations on software, plus what the remainder of the Smith family smells like:
Attract: How would you describe the way you scent?
Willow: I often in all probability scent like I simply jumped in a lake. Like a pure particular person, I believe. Really, I do not know. I believe I simply scent like a pure particular person.
Attract: Has anybody ever advised you the way you scent?
Willow: Nag Champa. My home smells like Nag Champa or like sandalwood.
Attract: What’s your earliest perfume reminiscence?
Willow: That scent after it rains. I do not know what it is known as, however there is a title for it. [Ed note: Petrichor.] I truthfully do not know clarify it, nevertheless it smells like open and it smells like inexperienced. It smells like inexperienced, that is what I’d say. I used to be all the time a nature child.
Attract: In the event you needed to write an autobiography of your self solely utilizing completely different scents, which of them would you embody and why?
Willow: I would come with sandalwood as a result of that is what my home smells like. I would come with BO, as a result of being on the path for days and never showering has been a part of my life. Positively the scent after it rains as a result of I used to be all the time so obsessive about that scent once I was youthful. I’d exit within the rain, simply run round. And Nag Champa incense, as a result of that is all the time what my mother would burn when she was meditating once I was youthful.
Attract: Is there a religious cause for burning it?
Willow: In all probability for some individuals. Palo Santo and sage clears the world. It was in all probability positively a religious cause to burn Nag Champa incense. I really feel just like the scent simply places a sense onto you and places a vibe over all the space that it is being burned in. It is calming. Like aromatherapy.
Attract: How do you apply perfume whenever you apply perfume?
Willow: I often use oils. If it is a little bit spray factor, I spray the air after which I stroll into it.
Attract: Simply as soon as?
Willow: Twice. I spray it, stroll into it, spray it, stroll into it.
Attract: Okay. I will title among the notes in Mutiny and I need you to inform me what you consider first. It may very well be a reminiscence, it may very well be a phrase that involves thoughts, it might simply be a vibe. We’re simply going to lightning spherical it, prepared?
Willow: Wait, tuberose?
Attract: That is crucial scent within the perfume!
Attract: It’s a really uncommon — you realize what, simply inform me what you assume…
Willow: I assume wooden.