Instagram is all abuzz about Kylie Cosmetics’ new Valentine Assortment, which was revealed on Thursday. However as excited as followers are for the bounty of recent romance-themed make-up merchandise, it appears Kylie Jenner’s hair within the assortment’s promo shoot is stealing all the consideration.

Posted to each Jenner’s and the model’s Instagram grids, photographs present the make-up mogul mendacity on her aspect atop large, sparkly, pink letters spelling out “Kylie.” Not solely does Jenner’s shiny halter costume match the letters, her hair does, too. The darkish shade is extra of a burgundy than an auburn, and the coiffure is like none we have ever seen on her earlier than: a brief, retro, finger-wave.

One other shot with the identical pink backdrop exhibits Jenner, now in a shiny pink minidress, with lengthy, half-up hair in the identical crimson colour. All indicators level to each hairstyles being wigs. After beginning off 2019 with a blue dye job, Jenner briefly returned to blonde hair earlier than going again to the tremendous darkish brown that grows naturally out of her head.

The shoot was accomplished to assist promote Kylie Cosmetics Valentine Assortment, in fact, which fits on sale February 1. However to get everybody excited for the launch, Jenner posted previews of all of the merchandise to her Instagram Tales (as did the model). Every merchandise is packaged in pink and pink, some with a bra sample, and a few with a shiny emblem and “to” and “from” on the again to make them appear like the Valentines you swapped as a child.

First up are three lip units, all of which comprise a liquid lipstick, a lip pencil, and a gloss. Within the Perpetually Set, they’re Constructed to Final, Perpetually and At all times, and Story of Us; within the Love Set is Want You Have been Right here, You Are a Gem, and Candy; and within the Soulmate Set is Name Me, Beau, and Blow Me Away. There’s additionally a reasonably “child peach” blush referred to as Crush.

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It would not be a Kylie Cosmetics assortment with out a new eye shadow palette, and this one contains 12 pressed-powder colours. The six shimmering shades —Heartthrob, Blush, Be Mine, Romance, Kinda Elegant, and Love Bug — characteristic a number of takes on gold, plus a pink, lilac, and burgundy. The satin shades — Princess, Pink Issues, February, Sweet Coronary heart, First Date, and Admirer — embody impartial browns and not-so-neutral pinks. However that is not the one eye product within the assortment. Jenner additionally confirmed off a pale-pink Glitter Eyes liquid eye shadow that is inexplicably referred to as Roses Are Crimson.

The Kylie Cosmetics Valentine Assortment launches on February 1, by which era we are going to most likely see Kylie Jenner in yet one more hair colour.

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