Make-up and masculinity aren’t mutually unique — a reality that’s lastly on full show, colorfully and unapologetically. Regardless of the way you determine, you should play with magnificence, freed from disgrace and secrecy. Make-up is for everybody, and thru Mascara & Masculinity, we’re celebrating simply that. Within the days main as much as Valentine’s Day, we requested males and masculine-identifying individuals to share their tales of falling in love with make-up, plus the merchandise that formed their relationships with magnificence — and with themselves.

Outdoors of a normal understanding of the variations between pliés and jetés, I admittedly know nothing about ballet — it is merely not my wheelhouse. It’s, nonetheless, the wheelhouse of Attract deputy magnificence director and former dancer Sophia Panych, and in response to Soph, James Whiteside is significantly spectacular.

In 2012, Whiteside joined the American Ballet Theatre in New York Metropolis and, inside a yr, he grew to become a principal dancer for the celebrated firm. In his free time, he additionally performs below some alter egos: a pop singer names JbDubs and a drag queen referred to as Ühu Betch. With make-up being an integral a part of Whiteside’s many hats, I knew he’d be the proper match for this collection.

The James Whiteside Starter Pack

Courtesy of name and Getty Photographs

Maybelline New York Dream Matte Mousse Basis (Store Now)

My Expertise Then

At 12, Whiteside had his first brush with make-up, carrying it on stage for performances. On the time, make-up was like placing on a uniform, for Whiteside. “Like placing in your pads and helmet for a soccer recreation, however for a dance present,” he provides. And he cherished it. Again then, Whiteside’s dance instructor would lend him her make-up. “She at all times had lovely merchandise,” he recollects. “She at all times let me use her black eyeliner pencil and her blush, which was at all times manner too pink for my pores and skin tone.”

James Whiteside and Getty Photographs

The time for him to begin shopping for his personal make-up arrived round age 18. Whiteside admits he could not afford costly stage make-up. As an alternative, he discovered a extra inexpensive resolution. “CVS was my official go-to for all issues magnificence,” he says. Right here, he may decide up the primary make-up he purchased for himself — Maybelline New York’s well-known Dream Matte Mousse Basis — which he nonetheless finds himself reaching for it for galas and crimson carpet occasions.

The Anastasia Beverly Hills Tinted Forehead Gel in Espresso, then again, was one of many first “premium” merchandise, as Whiteside calls it, that he purchased. “I feel I used to be 26. It was an attractive day,” he says with fun. “It’s an excellent product for males with skinny brows. I die for a thick forehead.”

Getty Photographs

My Relationship Now

James Whiteside and Getty Photographs

Now that Whiteside has been a dancer for a couple of quarter century and gotten into doing drag, he says his make-up abilities have vastly improved. He says, “I take nice delight in my stage make-up and am not afraid of an informal beat for a particular occasion.”

His chiseled stage look known as “Nouveau Nureyev.” He explains, “I wish to have vibrant, daring options that hearken again to traditional Disney Prince bone construction.” Off-stage, Whiteside and his boyfriend, RuPaul’s Drag Race alum Milk, name his go-to aesthetic: “Recent Face.” It focuses on a clear, impartial base that is not overly powdered.

His greatest lesson? One of the simplest ways to discover magnificence is to maintain it satisfying. “What I’ve realized is make-up is enjoyable,” Whiteside explains. “Get artistic. Don’t be shy and have a rattling good time with it!”


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