Not all mascaras are created equal. As Attract readers have seemingly all skilled firsthand, there is a stunning quantity of issues that may go fallacious in your primary tube of black goo. Mascara may be too dry, too moist, too clumpy, and too additional, which is why we have spent a lot time looking for the absolute best mascara. However alongside the fixed swiping and blinking (and occasional crying) that we do to search out our faves, there’s additionally simply good quaint, mathematical information to again some merchandise up.

Right this moment, the statistic sending us straight to “add to cart” web page is courtesy of UK-based model No7. In keeping with the model, a tube of No7 360 Mascara is bought each 9 seconds. Meaning within the time it took you to learn this paragraph, three extra folks stocked up on the pharmacy favourite. We not often suggest giving in to look strain, however typically, it simply makes mathematical sense to observe the group.

Accessible in two staple shades of black and brownish black, the tube is formulated for “immediately extra noticeable lashes,” says the model. In the event you’re based mostly within the model’s transatlantic homeland, you may decide up a tube at your native Boots. American magnificence lovers can snag one subsequent time you make a rest room paper run at Goal. And extra excellent news: this best-seller solely prices $10.

One Influenster reviewer determined to make No7 360 her new go-to mascara “due to the outcomes and the fee.” One other raves that the system is pigmented sufficient to darken her blonde lashes: “Okay I’ve tried so many mascaras and none examine to this! I’ve actually brief blonde lashes and you’ll barely see my lashes with most mascaras however after I used this it makes them look full and lengthy.”

You possibly can store No7 360 Mascara for $10 heading in the right

After you end your tube of No7, attempt one among these Attract editor mascara picks:

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Attract editor-in-chief Michelle Lee describes this drugstore mascara as “genius.” After making an attempt “a whole bunch” of mascaras, that is her decide for a curl that lasts all day, even on brief, straight lashes.

$7 (Store Now)

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Our digital magnificence editor Sable Yong loves this Serge Lutens mascara for 2 causes: “The little comb wand makes separating and coating concurrently straightforward. These items lengthens properly and holds a curl with the jaws of life, too.”

$65 (Store Now)

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Digital magnificence reporter Devon Abelman says this mascara “usurped the throne of my former fave.” There is no eyelash roller wanted with this Voluptuous Mascara, which fairly actually comes with “va-va-voom quantity.”

$23 (Store Now)

Extra magnificence product picks:

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