When Anastasia Beverly Hills launched on the finish of the 20th century, it was, at first, a forehead model. Founder Anastasia Soare was identified for her patented Golden Ratio Eyebrow Shaping Technique, and due to legendary merchandise like Dipbrow pomade and Tinted Forehead Gel, she arguably sparked the sweetness world’s ongoing obsession with eyebrows. Nonetheless, in 2014, the model branched out into different forms of make-up, and it has been going so effectively that for the final three years, Anastasia Beverly Hills hasn’t launched a single forehead product regardless of being often called the arbiter of forehead magnificence. However that is about to alter.

Anastasia Beverly Hills has introduced that in early March, will probably be launching Dipbrow Gel — basically a hybrid of two of its most iconic merchandise. In keeping with a press launch, Dipbrow Gel is “a extremely pigmented, waterproof eyebrow gel that includes a smudge-proof, long-lasting method that provides quantity to brows, creating the looks of pure dimension and fullness.” It is made to utilized instantly onto forehead hairs (in addition to the pores and skin), however like Dipbrow pomade, it may be utilized with a separate forehead brush. It might then blended for a natural-looking end that guarantees to final greater than 12 hours.

Dipbrow Gel can be out there in 11 shades: Blonde, Auburn, Comfortable Brown, Medium Brown, Darkish Brown, Ash Brown, Ebony, Granite, Caramel, Chocolate, and Taupe. 5 of these shade (which of them, we do not but know) can even be out there as Dipbrow Gel Mini journey measurement.

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The model has been spreading the phrase concerning the launch on Instagram, the place followers are reacting with nothing lower than joyous, emoji-filled anticipation. “That is so thrilling 💜💜💜,” one commenter wrote in reply to a video introducing the product, whereas one other stated, “I’ve received to do that! 🙌🏾.” Even Kim Kardashian West’s make-up artist Mario Dedivanovic chimed in, declaring, “I would like NOWWW.”

Anastasia Beverly Hills Dipbrow Gel can be out there for $18 ($9 for the mini model) on March four at anastasiabeverlyhills.com and lands in shops on March 7.

This is what Anastasia Beverly Hills has been doing just lately:

Now try 100 years of brows:

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