Over the weekend, Kim Kardashian West attended the Hollywood Magnificence Awards in Los Angeles in a barely there classic Thierry Mugler robe. The gown, from the home’s spring 1998 high fashion assortment, had folks speaking on-line. (A sampling of headlines: “Kim Kardashian Wore the Sexiest/Craziest Costume Ever and Was THIS Near Having a Nip Slip,” “Kim Kardashian Wore Her Most Revealing Costume But and Twitter Is Shook,” “Kim Kardashian Debuts Her Most Stunning Costume But (and Avoids a Wardrobe Malfunction).”) And inside hours it had been knocked off.
By Monday, customers may go on Style Nova’s web site and buy the “Profitable Magnificence Minimize Out Robe,” a black maxi that includes cutouts and slits much like these on Kardashian West’s Mugler gown. Its product description does not reference her or her look, however it nonetheless bought out. (There’s an possibility to affix a ready record.)
Style Nova, also known as a retailer for the Instagram age, releases merchandise at an extremely quick tempo and promotes it on influencers starting from Cardi B to Kylie Jenner and Kourtney Kardashian. Through the years it has been accused of ripping off designers on a number of events, some situations extra brazen than others: Always remember the way it re-created Jenner’s twenty-first-birthday outfits and put them up for buy on its web site inside hours of her social gathering.
The timing of Style Nova’s newest Kardashian-inspired launch — which theoretically concerned designing a gown, making a pattern, and photographing a mannequin sporting it earlier than placing it on its e-commerce — raised some eyebrows. Shortly after the gown appeared on-line, the style watchdog Instagram account Weight-reduction plan Prada shared its personal concept as to how FashionNova was capable of flip it round so rapidly: Might it have gotten a tip from Kardashian West herself?
Weight-reduction plan Prada primarily based its hypothesis on an Instagram Story from a reported Style Nova e-commerce mannequin, Yodit Yemane, through which she shares photos of the “Profitable Magnificence Minimize Out Robe” on February 14, days earlier than Kardashian West would put on the classic Mugler gown. So Weight-reduction plan Prada requested its 1.1 million Instagram followers: “Did Style Nova whip up the gown in a single day of their Los Angeles atelier after seeing Kim in it or is she peddling her classic finds to mass retailers forward of debuting them for a calculated, well timed launch?” (Weight-reduction plan Prada wasn’t out there to remark for this story.)
Kardashian West herself responded to that query on Tuesday. In a sequence of tweets, the truth star and businesswoman addressed allegations that she cooperated with Style Nova to duplicate her seems, saying that she’s “not leaking my seems to anybody”—and that it is “devastating” to see the designer items she wears knocked off at any retailer.
“Solely two days in the past, I used to be privileged sufficient to put on a one-of-a-kind classic Mugler gown, and in lower than 24 hours it was knocked off and thrown up on a web site,” she stated. “This can be a strategy to get folks to join their mailing record and make folks imagine there may be some sort of relationship between me and this vogue web site. There’s not.”
Kardashian West contextualized her remarks in previous accusations towards Style Nova of copying Yeezy, her husband Kanye West’s label: “I’ve watched these corporations revenue off my husband’s work for years, and now that it’s additionally affecting designers who’ve been so beneficiant to provide me entry to their stunning works, I can not sit silent.”
She ended the thread by explaining how she’ll typically plan outfits months upfront — and setting designers as much as be copied would solely undermine them. “I’m not leaking my seems to anybody, and I don’t assist what these corporations are doing,” she wrote.
When requested to remark, a consultant for Style Nova advised Glamour that the model has not been involved with Kardashian West, nor did it deliberately copy her gown.