Are you able to imagine Tarte has been round for 20 years? Founder Maureen Kelly launched the wonder model in 1999, and I can nonetheless keep in mind obsessing over its Cheek Stains again within the day. It has been superior to see an organization that is dedicated to cruelty-free cosmetics increase a lot during the last couple of a long time. And now, simply in time for this essential anniversary, Tarte is branching out with a brand new line that is positive to get as a lot love as its big-sister model.

Sugar Rush launched on Sunday and, like Tarte, this colourful new assortment dabbles in each make-up and skincare with “good-for-you substances to create longwear, skin-loving formulation with recyclable packaging that pops,” based on a press launch. However simply because it is offered in super-cute packaging doesn’t suggest Kelly hasn’t taken what’s inside severely. Every thing within the assortment is cruelty-free, vegan, naturally-derived, and dermatologist-tested.

“At Tarte, we’ve all the time believed that you simply shouldn’t have to decide on between magnificence that works and sweetness that’s good for you,” Kelly says within the Sugar Rush press launch, which signifies that the model has its sights set on younger adults (or anybody who looks like one). “For Sugar Rush, we went straight to the supply, taking inspiration from Gen Z’ers in our workplace and in our lives to ship merchandise which are sweeter with out the icky dangerous stuff, however most significantly — enjoyable!”

Amongst these enjoyable merchandise are two totally different palettes. The Candy Slice Eye & Cheek Palette options seven eye shadows and a blush formulated with Tarte’s well-known clay-infused powders; the Maintain Calm, Sunnies On palette options eight matte and shimmer eye shadow shades, additionally made formulated with clay. And there are different eye-makeup choices, after all, together with a thin, waterproof pencil known as Preppy Precision Liner.

There’s an amazing number of lip merchandise, too, just like the sheer Lip Sip lip oil in three shades, the full-coverage Sugar Coat Velvet Liquid Lipstick in 4 shades, and the sweet-scented Finest Bud Butter Balm, which hydrates lips with shea butter and exfoliates with lactic acid.

Courtesy of brand name

The lip balm is not the one skin-care method. Sugar Rush is launching with three face merchandise: the makeup-removing Squeezy Clear Face Wash, the noncomedogenic Don’t Hate, Hydrate moisturizer, and the Deal with Yo Selfie Drying Resolution, a spot therapy that helps clear pores and skin and cut back redness. There are physique merchandise, too, together with a wealthy physique butter and two types of perfume: a physique spray and a rollerball.

Courtesy of brand name

One of the best half? All of those merchandise — in addition to the remainder of Sugar Rush’s 17 debut merchandise — are all priced underneath $30. You’ll find all of them on,, and at Ulta shops now.

Extra cruelty-free magnificence:

Now watch Chris Pratt and Will Arnett narrate a make-up tutorial:

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