UPDATE (three/2/18):

After a mid-month put up displaying Kylie Jenner modeling a brand new product — however giving no important hints about what that product is perhaps aside from one thing that is available in a spherical container — Kylie Cosmetics let the clock run out on February with out telling followers what they need to stay up for. March is a brand new month, nonetheless, and with it, we now know what the brand new product will likely be — and so lots of the guesses have been spot-on.

“Introducing NEW Kylie Setting Powders,” reads the caption of the model’s March 1 Instagram put up. “6 stunning shades: Translucent, Mushy Pink, Beige, Yellow, Darkish and Deep Darkish 💗 Velvety, easy, weightless and beautiful, our new throughout free powders effortlessly set your make-up, stability oils and supply a pure, skin-like end.”

The model has additionally began sharing particular person photographs of the six shades, each of their jars and on fashions. To this point, we have gotten a have a look at the Mushy Pink shade in motion, in addition to the Darkish shade, which Kylie Cosmetics calls “a wealthy cocoa shade good for throughout setting or sculpting.”

Courtesy of brand name

Followers are fairly thrilled with the reveal, even when they did not guess appropriately about what the product can be. “Not even gonna entrance. I need lol,” one commenter confessed. “I would like to get my arms on this 😍,” one other mentioned, maybe involved that they’d promote out as quickly as they hit kyliecosmetics.com. One other wrote what many expressed: “ugh, can’t wait to strive these!”

However they will need to, at the least for a short while: the Kylie Cosmetics Setting Powders launch on March 7.


This story was initially revealed on 2/17/19:

Kylie Cosmetics has actually been cranking out the brand new merchandise at a powerful price, and like so many occasions earlier than, Kylie Jenner waited for the weekend to announce new launch is correct across the nook. What that launch is, nonetheless, is shrouded in pastel secrecy. Is it a face powder? A moisturizer? An empty jar? Nobody is aware of — at the least not but.

On each Instagram and Twitter, Jenner wrote, “i can’t wait to launch a brand new product for @kyliecosmetics 😝 are you able to guess what it’s?” In the meantime, the Kylie Cosmetics accounts posted, “new product alert 🚨 coming quickly! are you able to guess what it’s? we will’t wait!” They apparently can wait, although, as a result of the one trace they dropped is within the accompanying photograph of Jenner. In it, she’s seen sporting and surrounded by shades of pink: her make-up, her nails, her camisole, the wall, the floor she’s leaning on — and the thriller product.

All we will see is that it is round, with a logo-printed cap that is possibly three inches throughout. And as any avid magnificence shopper is aware of, loads of merchandise can are available in spherical packaging. So, evidently, the feedback on Instagram and replies on Twitter have been crammed with followers answering the problem to guess what it’s.

The most typical guess is certainly a powder of some kind, and from the appears of the feedback, it’s in excessive demand. “Please be baking powder 🙏🙏,” one hopeful fan wrote, whereas one other extra intense fan commented with, “THAT BETTER BE A SETTING POWDER.” In just some hours, a number of hundred individuals insisted, prayed, and demanded that it is powder. “Setting powder/ free powder/ translucent powder bitchessss ❤️ lastly URGHHH,” one other commenter shared.

Though free powder seems to be the favored prediction, there have been loads of different hypotheses, from lotion to primer to hair merchandise. Some followers actually need it to be Kybrow, whereas others seemed for covert clues within the photograph. “Physique highlighter have a look at her shoulders,” one remark reads. “Dip powder for ya nails,” reads one other, referring to the best way Jenner’s manicured hand is gently touching the product. Some followers simply threw all of their concepts on the desk: “It could possibly be a moisturizer, lip scrub, it could possibly be basis simply in a special packaging,” one fan theorized, whereas one other is clearly prepared to purchase something Kylie Cosmetics comes out with, writing, “i wished it to be mascara 😫😫 however no matter it’s, i am positive I am going to adore it.”



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