“It took years, and a whole bunch of various variations, however after we received that hourglass-shaped brush and that one system, I screamed, ‘Oh shit, it’s higher than intercourse!'” Jerrod Blandino, co-founder and CEO of Too Confronted, tells me over the telephone concerning the origins of Too Confronted’s now-iconic Higher Than Intercourse Mascara. Blandino and his staff might not have identified it on the time (how does one ever anticipate making mascara historical past?) however six years later, the enduring frosted pink tube continues to prime just about each bestseller record in its class, with one allegedly being bought each seven seconds. And now, as you will have already gleaned from the title of this story, the model is as much as its identical methods with what is bound to be probably the most salaciously-named liquid eyeliner but: the Higher Than Intercourse Simple Glide Waterproof Liquid Eyeliner.
“The Higher Than Intercourse Liner was not one thing we got down to create,” Blandino tells Attract, in an unique interview. “It was not, ‘How can we increase upon Higher Than Intercourse?’. [Instead], we stated, ‘How can we create the holy-grail eyeliner?'” Over three years and “dozens and dozens” of formulations later, they achieved a profitable combo of system and supply system that made Blandino exclaim that it was — you guessed it — actually, higher than intercourse.
“The primary factor I needed to create was the simplest eyeliner to use that may make each single person appear to be a complete professional,” Blandino says. “Too Confronted takes the guesswork out of make-up to make you feel and look your greatest so that you stroll out of the home considering, ‘I did this. I look superb.'”
Positive sufficient, the Higher Than Intercourse liner makes it fairly rattling straightforward to create something from a barely perceptible feline flick to a dramatic cat-eye to rival one Ariana Grande in a matter of strokes. The system is an inky black created with a mix of polymers and pigment that units in seconds and dries to a water-proof end, and the micro-tip is versatile sufficient to permit for final management whereas offering skip-free utility. And if the glide of the tip reminds you of taking part in with fancy calligraphy markers…properly, you would not be completely off base. Blandino’s pursuit of the proper eyeliner ended up taking the staff to artwork pen producers in Japan, the place the top outcome featured a mixture of agency and versatile bristles in contrast to something seen earlier than. “It actually is tomorrow’s eyeliner obtainable at present,” he explains. “They had been superb at reinventing what an eyeliner could possibly be; the load, the load, the best way the product is crammed inside the element. It’s all of those mechanics.”
“Higher Than Intercourse” is likely to be printed on the tube, but when Blandino makes one factor clear over the course of our dialog, it is this: This liner is not something however a magnificence fling; one’s affinity for a glitter eye shadow or mirror-like, shiny lip is likely to be ephemeral, however the good mascara and eyeliner possible usually are not. (The staples are “an influence couple,” as Blandino refers back to the dynamic duo.) On the finish of the day, maybe Blandino described the method — nay, journey — greatest: “You possibly can hope to create your dream, however you possibly can’t plan on altering the world and making a phenomenon.”
Too Confronted’s Higher Than Intercourse Simple Glide Liquid Eyeliner will retail for $21 and launches March 17 at Toofaced.com, Sephora, and Ulta.
With extra reporting by Jessica Chia
Extra issues which are arguably higher than intercourse: