On an ill-fated day final summer time, I went right into a glitzy Decrease Manhattan salon to get a easy trim and left with darkish purple hair. I am unsure the way it occurred, however the coloration was bought to me as a brief gloss, one thing to make my hair shinier and more healthy. However as soon as my hair was dry, I began to panic. It was inexplicably and completely purple. I might not name it a refined purple, reasonably extra of a ’90s-era deep eggplant purple. It was the very first time I would ever coloured my hair, a lot much less had a coloring catastrophe, and I tried to consolation myself by frantically scrolling by images of Emma Stone’s many transformations from a redhead to a brunette to a blonde.

It was “simply” a demi-gloss and I used to be instructed it could wash out in 4 to 6 weeks so there was nothing to fret about. Sadly, that wasn’t the case. I attempted every thing from dish cleaning soap (don’t advocate), to scorching olive oil soaks, to clarifying shampoo to a full-on coloration correction to get my pure ashy brown hue again. My bathe ran orange for weeks and the purple was not going anyplace. It turned clear that my solely hope was to go a extra drastic route: Take out all the colour and go platinum blonde.

However was it even potential? I referred to as the one individual within the hair recreation I knew I may belief, beloved by A-listers (you’ve seen his work on notable blondes Margot Robbie and Lili Reinhart) and sweetness insiders alike, colorist and Redken ambassador Matt Rez. He took my darkish auburn hue to platinum blonde and nonetheless stored my hair wholesome. Learn on to search out out precisely how he did it.

Step 1: The session

Courtesy Ivana Rihter

I had what one may think about the worst potential case going into this hair transformation. My hair had grown out a bit, it was uneven, and a deep reddish-purple finished with a vegetable dye. “Vegetable dye is [difficult to work with],” says Rez. “As soon as we begin lightening it may flip any coloration — pink, inexperienced, orange — so we’ve to be actually cautious.” In response to beauty chemist Ginger King, vegetable dyes could be a problem as a result of they’ll change coloration. “[It’s] unstable so it could possibly be oxidized to varied hues throughout the identical household,” she explains. “Take into consideration carrot juice: It may be may be yellow, yellow-orange, or darkish orange relying on the method and the way lengthy it is sat out [in the open].”

On high of the problematic coloration scenario, I’ve naturally curly hair, which makes my texture much more weak to breakage and harm from a double-process coloration. I despatched Rez images and the total deets of my hair historical past, together with pictures of the perfect platinum shade I used to be on the lookout for. We agreed that we’d strive our greatest, however he was up entrance with me: Since my hair was practically black from having finished two processes previously six months, we could solely have the ability to attain a honey blonde — if that.

Step 2: Getting my hair smoothed out and coloration checked

Courtesy Ivana Rihter

I stepped into Mèche Salon in Beverly Hills on a sunny morning and was greeted by my transformation workforce, who could be at my aspect for the subsequent 12 hours. Colorist Matt Rez, extension queen Erin Haagenson, and processing aficionado Jason Seradsky. For a drastic double course of just like the one I acquired, it is all palms on deck and always. Rez feathered coloration into my hair, Haagenson foiled, and Seradsky checked the items each 5 minutes to ensure the method was going easily. My hair was blow-dried so Rez may see the state of my coloration and the texture of my hair.

Step three: Strand testing

Courtesy Ivana Rihter



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