Anybody who makes use of Instagram is aware of how eerily spot-on the adverts that pop up between Tales may be. (Like, how did they know I used to be pondering of getting my canine a brand new mattress after I have not even achieved a Google seek for one? Freaky.) So when my husband, whose curiosity in magnificence is capped at toothpaste, instructed me he saved seeing the identical Goal physique lotion whereas watching Tales, I believed possibly Instagram was off its recreation — both that or he was getting magnificence adverts by way of osmosis by sitting subsequent to me. However it seems it wasn’t adverts he was seeing; a number of of his pals, impartial of one another, had been raving concerning the unscented Hand & Physique Lotion by Goal’s newish in-house model, Well.

I instantly went to Goal’s web site to see what all of the hype was about and was met with an image of essentially the most no-frills personal-care product I’ve ever seen. “Hand & Physique Lotion” the easy, blue font says on the white 20-ounce bottle; underneath that, “Smells Like Effectively, Nothing.” I sought out of the ranking, and there it was: a five-star common primarily based on 45 critiques. Now, 45 could not look like an enormous quantity, however have in mind, Well launched lower than a yr in the past, and a few merchandise which were round for years have solely a fraction of that (in each variety of critiques and variety of stars).

“I wasn’t anticipating a lot from this lotion at solely $2 for a good-sized bottle, however I’ve been very pleasantly stunned! That is actually unscented,” one latest five-star overview reads. “It moisturizes nicely with out being greasy. I’ve super-sensitive pores and skin, and this does not irritate my palms in any respect.”

“Goal has achieved it once more so far as giving prospects a cheaper retailer choice that’s comparable to call manufacturers,” one other overview reads. “I am somewhat choosy in the case of physique lotion, there are some title manufacturers I do not take care of, however this one is sweet for the value. That is now my go-to lotion.”

Adrienne Foreman/Instagram

As for the constructing social-media buzz, it isn’t simply my husband’s social circle that is unsolicitedly praising Well’s lotion. Over the previous few months, tweets concerning the inexpensive system have been accumulating to construct a really sturdy argument for spending eight quarters on the hand-and-body moisturizer. “The neatly model lotion at @Goal is past phrases,” one Twitter use wrote, whereas one other mentioned, “Hey uhhhh native soccer mother right here but when you will get to focus on and get their neatly model physique lotion, do it, it’s so good!!!”

When you’re nonetheless not satisfied that it is value two bucks, take into account that Well’s Hand & Physique Lotion qualifies for Goal’s Clear icon, which implies the elements do not embody propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, sodium laureth sulfate (SLES), retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA, and BHT.

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