The colour-product run-through: of lipstick bullets, a mosaic of glittering eye shadow pans, a humiliation of blushes operating over within the magnificence closet. The group pores over all of them, swiping and testing.

Attract editors swatch crimson lipsticks for the 2019 Better of Magnificence Awards (Courtesy of Sarah Kinonen/Attract)


By the best way: Throughout this course of, an entire different group of individuals is testing for a separate class, Better of Magnificence Breakthroughs. The one distinction is that this group is comprised of people that spend all day each day doing hair and make-up, plus STEM grads and Ph.D.s who can hack by way of an ingredient checklist prefer it’s the dense Amazon. Generally the merchandise they take a look at go on to win large. Different instances: “I had my assistant use this [redacted firming product] for a number of weeks since she’s a double-process blonde — and it turned her hair purple,” says hair colorist Nikki Ferrara. “She left it in, and her hair was legit lavender when she confirmed up on the salon.”


The Met Gala, sponsored partially by Condé Nast (Attract‘s writer), takes place. For each 10 workers at work, not less than one in all them is sporting a robe or a tux. Better of Magnificence marches on.

Pay attention, I attempted to be stealthy and silent once I needed to stroll previous important-looking conferences. However let’s simply say this: Some individuals get to go to the Met Gala, and a few individuals get to interrupt Met Gala fittings by spilling total tote luggage of tub bombs throughout the fashion-closet flooring. — Karli Bendlin, better of magnificence assistant


Our editor in chief completes her highlighter testing. One gleams brighter than the remainder.

In the course of the previous yr alone, I’ve tried no fewer than 200 highlighters — this can be a conservative estimate. (I have been identified to put on three without delay.) However as I used to be smearing and sweeping for these awards, I discovered myself weighing every in opposition to the goldest commonplace: Does it beat my Stila? Time after time, the bouncy cream-powder Heaven’s Hue knocked contenders off the checklist…and we had our winner. — Michelle Lee

MAY 11

Copy supervisor Daybreak Rebecky’s niece exams tub bombs, with hilarious outcomes.

[Redacted] Bathtub Bomb:

  1. Love the bubblegum shade, nevertheless it’s staining my arms and knees.
  2. I believe I am allergic to this.
  3. It was heavy and took a very long time to soften, so I made a bowling tub with shampoo bottles as pins and bowled with it as an alternative.

Ava, age eight

MAY 24

Testing notes are due. All 61 testers end logging their suggestions on each product they obtained into the Mom of All Magnificence-Associated Spreadsheets.


The primary of two multi-hour, full-staff Better of Magnificence conferences happens, through which the group gathers to parse the collected notes. Extra importantly, one of the best pizza in New York Metropolis is ordered to bolster attendance.

I had thought the right slice was a fallacy. Good pizza exists on a linear scale that stretches from Chicago to New York Metropolis: On one finish, a decadent pool of sauce and cheese, as delicate and wealthy because the daybreak; on the opposite, one thing as crisp as a promise, as stable as the bottom on which we stroll. Rosella’s pizza, in decrease Manhattan, is a utopian marriage of each beliefs, a triumph of taste and texture. On the spectrum, it falls simply north of Youngstown, Ohio. The perfect pizza texture. 100 stars! — Brennan Kilbane, senior author


The difficulty closes. In lieu of an interview with our director of operations, Amanda Meigher, we provide this paraphrased remark: “The October concern shut was [flawless] with [no errors at all]. [Everything] was delivered [on time] and [under budget]. It was a complete cluster [of fun and exciting stories].”


The category of 2019 is revealed. We revel of their glory and supply our sincerest because of the sensible, and deeply affected person, individuals, listed above, who helped us make it occur. (We additionally stay up for slightly break. However not a protracted one — Better of Magnificence 2020 begins in 4 quick months.)

The Judges

The Beauty Chemists: Ginger King, Ron Robinson, and Ni’Kita Wilson
The Docs: Macrene Alexiades, Whitney Bowe, Doris Day, Jeanine Downie, Francesca Fusco, Mona Gohara, Elizabeth Hale, Ranella Hirsch, Adam Kolker Marc Lowenberg, Kavita Mariwalla, Ellen Marmur, Rachel Nazarian, Lana Rozenberg, Neil Sadick, Amy Wechsler, Heather Woolery-Lloyd, Jessica Wu, and Joshua Zeichner
The Make-up Artists: Robin Black Huda Kattan Daniel Martin Benjamin Puckey
The Manicurists: Holly Falcone, Miss Pop, and Mary Sol Inzerillo
The Hairstylists: Teddi Cranford, DJ Quintero, and Lacy Redway
The Hair Colorists: Rachel Bodt and Nikki Ferrara
The Tech Professional: Sharon Profis, CNET government editor
…and naturally, Attract’s Editors

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